€1,282.40 – €1,602.69

Certified UX Strategy Workshop with Jaime Levy

Event Information

Share this event

Date and Time

Location

Location

Factory Berlin Mitte

Rheinsberger Straße 76/77

10115 Berlin

Germany

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Jaime Levy, author of the best seller UX Strategy (4,8/5 Amazon) will conduct this comprehensive workshop offering participants a high-level overview of the methodology along with hands-on experience of how to practice the techniques. Participants will leave with the confidence to immediately apply what they have learned to their own project initiatives.

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It’s the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace.

During this workshop, you will learn:

  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to validate a value proposition and a provisonal persona
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data for doing thorough market research
  • How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
  • How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model



WORKSHOP AGENDA

DAY 1: Lectures/activities

  • Introductions/Kick-off
  • The Four Tenets of UX Strategy” + Q&A
  • Validating a Value Proposition using Provisional Personas & Customer Discovery Interviews
  • Conducting Competitive Research and Analysis


DAY 2: Lectures/activities

  • Storyboarding Value Innovation
  • Planning Guerrilla User Research Studies using Solution Prototypes
  • Conducting and Analyzing Guerrilla User Research Studies
  • The Business Model Canvas (videos and guided exercise)
  • Certification Test (multiple-choice questions)



About Jaime Levy


Jaime Levy is an author, university professor and a pioneer in the creation of innovative digital products and services. Her best-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.

She currently runs JaimeLevy.com, a digital strategy firm out of Los Angeles, California. Jaime also teaches graduate-level courses on UX design and UX strategy at the University of Southern California. You can read more about her on Wikipedia.

Jaime Levy UX Strategy Book



FAQs


What else comes with this workshop?

  • You will get a complimentary copy of the e-book version of UX Strategy.
  • If you pass the test, you will earn a reward certificate, high-resolution badge for your CV/portfolio, and the ability to display the certification on your LinkedIn profile (see below) under the Licenses & Certifications section. This badge is a valuable credential for your professional growth.

badge and linkedin certification


How can I contact the organizer with any questions?

Please use Eventbrite or call 00 48 693 160 410


Do I have to bring my printed ticket to the event?

No, your name will be checked at the list. That's it.


Do I need any equipment?

Yes, please bring your laptop with you.


What about lunch and refreshments?

We'll provide lunch and plenty of coffee and refreshments before the workshop starts and during the mid-session breaks.


Refund policy

All tickets are non-refundable but are transferable. If possible, please email to let us know of the name change so we can update the contact information.

Share with friends

Date and Time

Location

Factory Berlin Mitte

Rheinsberger Straße 76/77

10115 Berlin

Germany

View Map

Refund Policy

No Refunds

Save This Event

Event Saved