$2,719.95 – $3,019.95

Certified Strategy and Business Planning Professional - Dubai November 2017

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Fairmont Dubai Hotel

Sheikh Zayed Road Dubai

Dubai, Dubai 97555

United Arab Emirates

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Certified Strategy & Business Planning Professional

The business world is rapidly changing – creating short-span windows of opportunities and unexpected threats. To adapt and adjust to this dynamic environment, organizations seek planning tools that would allow them to build strategies that are both flexible and shock-absorbent. This course will help improve long-term organizational performance through the use of strategic planning tools. Participants will explore the framework that provides the foundation of a successful business strategy, focusing on the main components of a strategy and practicing the development of an efficient strategic plan. The course will also provide insights on the fundamental principles and methods for communicating strategy across the organization.


  • Obtain structured knowledge, that can be transferred into all areas of your professional life;
  • Access an innovative learning experience based on a 3-stage educational process;
  • Obtain a premium recognition as a Certified Strategy and Business Planning Professional by completing a unique international learning program.

Learning objectives

  • Comprehend fundamentals of the strategic planning process;
  • Learn to coordinate teams in order to set up to design strategies;
  • Set clear strategic objectives, evaluate strategies and suggest adjustments;
  • Understand key areas of a business model.

Participants’ profile

  • Business owners and top management
  • Middle management professionals
  • Consultants and academia


Day 1
  • Key concepts
  • Organizational identity
  • Internal environmental scanning
Day 2
  • External environmental scanning
  • Objectives and KPIs
  • Strategic options
Day 3
  • Business planning
  • Scenarios and risk management
  • Communicating, implementing and recalibrating strategy

At the end of the core-course, each participant will receive:

  • Certificate of Completion (soft copy): after completing pre-course activities and passing the Certification Exam;
  • Certificate of Attendance (hard copy): after participating at the 3 days of on-site training course;
  • Certified Strategy and Business Planning Professional diploma (hard copy): after you have successfully completed all of the 3 stages of the learning experience.

Educational resources


  • Architecture of the planning process;
  • Timeline and governance of the strategy planning process;
  • The KPI infographic.

Qualitative reports

  • Performance Management in 2012, 2013, 2014.


  • 11 Videos dedicated to Performance Management.


  • Free access to all Performance Management webinars series from 2014 to 2016.

Course materials

  • Course slides;
  • Course notes;
  • Course quiz.


  • Annotated templates: SWOTM analysis, PESTEL analysis, The Porter model, SWOT analysis
  • Strategy folder: Purposeful identities (impact, mission, values, vision), Desired state of evolution, Business model overview, Portfolio of initiatives, Resource planning tools, Risk management tools, Budgeting forms.
  • Other relevant educational resources in the field of strategy and business planning.

Premium subscription on smartKPIs.com

  • Available for 6 months, providing access to 500 fully documented KPIs and over 20.000 KPIs enlisted and one research report from the Top 25 KPIs series.

The course fees include course materials, lunch and coffee breaks. It also covers the cost of the certification process, valued at $350, ensuring a smooth certification system.

Accommodation is not covered by the attendance fee and it needs to be arranged separately by participants. We invite you to contact the event manager to enquire about special rates from the venue.

More information and direct reservation click here: https://marketplace.kpiinstitute.org/certified-strategy-and-business-planning-professional-2016.html?level=136&location=137&dates=2856&fees=2858

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Fairmont Dubai Hotel

Sheikh Zayed Road Dubai

Dubai, Dubai 97555

United Arab Emirates

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