$2,719.95 – $3,019.95

Certified Benchmarking Professional - Dubai November 2017

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The H Hotel

One Sheikh Zayed Road

Dubai, Dubai 125511

United Arab Emirates

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Event description


Certified Benchmarking Professional

Driving superior business performance by embracing benchmarking methodologies.

The benchmarking methodological uniqueness is represented by the identification of those processes that lead to superior performance, followed by the analysis of the best practices behind that success. Benchmarking offers the opportunity to compare an organization’s performance against industry competitors, noting strengths, weaknesses, and different ways of executing projects. As successful businesses constantly focus on improving the quality of their processes, products and services, benchmarking comes as one of the best approaches in achieving innovative ideas and superior procedures within the organization, through finding and implementing best practices.


  • Improve your organizational processes by applying benchmarking best practices;
  • Link benchmarked data to your organizational strategy and performance objectives;
  • Set up and apply a benchmarking plan in your own organization, in order to increase competitiveness;
  • Acquire strong competitive insights from benchmarking specialists’ experience and best practices examples to suit your organization’s reality.

Learning objectives

  • Associate benchmarking objectives with the organizational strategy;
  • Design a benchmarking plan for your organization;
  • Understand the fundamentals of data collection and analysis;
  • Assess performance gaps according to benchmarked data;
  • Select the relevant benchmarks and establish a monitoring process.

Participants’ profile

  • Professionals interested in benchmarking practices
  • Top/middle/lower management professionals
  • Experts from both delivery and support functions


Day 1 - Introduction to Benchmarking
  • Benchmarking Overview - Activity: Design a benchmarking process.
  • How to Develop a Benchmarking Plan - Activity: Develop a benchmarking plan.
Day 2 - Data Collection & Analysis
  • Data Collection - Activity: Design a questionnaire.
  • Data Governance - Activity: Determine data quality errors.
  • Data Analysis - Activity: Conduct data analyses based on various methods.
Day 3 - Value Generation
  • Insight Generation - Activity: Practice on various methods for closing performance gaps.
  • Best Practices in Benchmarking - Activity: Elaborate a benchmarking plan
  • Review and Certification Exam - Course review; Certification Exam.

The certification process is finalized only when you complete all of the 3 stages of the learning experience.

Nonetheless, you will receive a:

Certificate of Attendance (hard copy): after participating at the 3 days of on-site training course;

Certificate of Completion (soft copy): after completing pre-course activities and passing the Certification Exam;

Certified Benchmarking Professional diploma (hard copy): after you have successfully completed all of the 3

stages of the learning experience.

Education Resources

Course materials

  • Couse slides;
  • Course notes;
  • Course quiz.

Fact sheets

  • Advanced Data Adjustment;
  • Advanced Data Comparison Techniques;
  • Benchmarking Quotes;
  • Conjoint Analysis;
  • Data Collection;
  • Delphi Analysis;
  • Project Management Techniques.


  • 11 Videos dedicated to Performance Management.

Benchmarking process architecture

  • Graphic representation of the main benchmarking phases.


  • The Benchmarking Infographic;
  • The KPI Infographic.


  • Free access to all Performance Management webinars series from 2014 to 2016.

Additional resources

  • Selected benchmarking articles

Premium subscription on smartKPIs.com

  • Available for 6 months, providing access to 500 fully documented KPIs and over 20.000 KPIs enlisted and one research report from the Top 25 KPIs series.

Accommodation is not covered by the attendance fee and it needs to be arranged separately by participants. We invite you to contact the event manager to enquire about special rates from the venue.

The course fees include course materials, lunch and coffee breaks. It also covers the cost of the certification process, valued at $350, ensuring a smooth certification system

More information and direct reservation click here: https://marketplace.kpiinstitute.org/certified-benchmarking-professional-2016.html?level=228&location=229&dates=2771&fees=

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The H Hotel

One Sheikh Zayed Road

Dubai, Dubai 125511

United Arab Emirates

View Map

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