$225 – $250

Certificate in Nonprofit Management Course 4: Marketing & Communications

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NIU - Rockford Convention Center

8500 East State Street

Rockford, IL 61108

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Certificate in Nonprofit Management Program
Course 4: Marketing & Communications**

Thursdays, April 4, 11, 18, 25, 2018. 1:30—4 p.m. Instructor: Angela Kay Larson

Explore the role of strategic marketing and communications to engage employees, donors, clients, media, volunteers, policy makers, and funders. Topics include the building blocks of marketing, audience analysis and segmentation, differentiation and brand management, and integrated communication campaigns. Learn to truly focus your promotional efforts and ensure your organization stands out in a cluttered marketplace.

Instructor: Angela Kay Larson -- Angela’s experience in business-to-business and consumer marketing spans several sectors and industries including manufacturing, nonprofit, arts and culture, healthcare, and agriculture. She is Vice President of Marketing for the Farm, Ranch, and Agriculture Division of Blount International, and is responsible for product management, pricing, distribution channel development, brand management, advertising/promotion, research, digital marketing, eCommerce, and corporate communications. Previously she was co-owner of Act2 Strategists and facilitated planning activities with several organizations including ECOH, Mendelssohn Performing Arts Center, YWCA, and Chicago-Rockford International Airport. Angela was awarded a certificate in consumer marketing from Kellogg’s Executive Management Program and earned a bachelor’s degree in English from Illinois State University. She currently serves on the Board of Directors of German American State Bank as well as Village of Progress in Oregon, and is actively involved in AEM (Association of Equipment Manufacturers).

**This is the fourth of five courses in the Certificate in Nonprofit Management Program. Courses do not need to be taken in order. Upon successful completion of all five courses (90% overall attendance) participants will receive a Certificate in Nonprofit Management from Northern Illinois University. Full program details can be found by visiting our website.

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NIU - Rockford Convention Center

8500 East State Street

Rockford, IL 61108

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