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Certificate in Luxury Management

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Coworking Les Galeries for MODESIGN ACADEMY

30 Galerie du Roi

1000 Brussel

Belgium

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Description

The luxury sector is a specific market with succinct needs at every stage of the product’s life. Discover the “behind the scenes” techniques and learn how to practice them with our team of experts.

CONTENT

The certificate is divided in 2 :

1. Evening Classes with Ingrid Plater, Isabelle Bourne, Marine Halna du Fretay and a team of Belgian and international experts

The classes aims to cover all the aspects linked to management of a luxury brand : brand management, production, sales, communication, marketing and retail to be applied to fashion, perfume, leather-goods, jewellery and gastronomy.

Those specific markets have succint needs at every stage of the product's life. Discover the "behind the scenes techniques" and learn how to practice them.

2. Saturday workshops with Nina Bodenhorst

You will learn how to make your own bag that will be displayed during MODESIGN ACADEMY Pop-Up Store in September 2017.

METHODOLOGY

  • Theoretical aspects: all the brand management aspects are explained on a theoretical level - the brand, the collection plan, the distribution, marketing, communication, retail and legal aspects.

  • Experience sharing: our team of experienced Belgian and international experts share their knowledge and know-how in their specific field of

  • Case study: individual or team research and projects.

  • Practical workshop with Brussels leather maker Nina Bodenhorst to create a bag


OUTCOMES

  • To know the main luxury companies and groups.

  • To understand the Brand Management specifically to the luxury sector

  • To elaborate a mini-collection plan and its mood-boards

  • To integrate technical specifics, linked to a luxury production

  • To have a global view of the channels of distribution

  • To conceive a marketing and a communication plan

  • To acquire the “Quality” and “Service” reflex in the client relationship

  • To create and realise a leather bag, integrating techniques linked with luxury

  • To participate with MODESIGN ACADEMY Pop-Up Store #2 during Uptown Design 2017

  • To built your network within the sector


COORDINATION

We gathered 4 women from Paris and Brussels having a long experience in the luxury sector to share their experience and to teach you their know-how.

Ingrid Plater : she worked for Hermès, Yves Saint-Laurent of Alain Mikli in Paris before launching her consulting agency in communication. She is now a teaching at MODESIGN ACADEMY

Isabelle Bourne : she worked for Azzedine Alaïa, Chanel and Dior before being the Director of Balenciaga, working with Nicolas Ghesquiere. She has now her own bag's brand.

Marine Halna du Fretay : she managed the studio of Hermès and worked with Martin Margiela and Jean-Paul Gaultier. She designs now collection for high-end ready to wear, textile and is involved in the world of gastronomy.

Nina Bodenhorst : she worked for Delvaux and Nathan-Baume before lauching her own product & design studio : Niyona. She develops bespoke fine leather goods in her workshop in the center of Brussels and has been awarded best craftsman of the year 2016.

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Date and Time

Location

Coworking Les Galeries for MODESIGN ACADEMY

30 Galerie du Roi

1000 Brussel

Belgium

View Map

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