Census Bureau Unveils 2020 Census Advertising and Outreach Campaign

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Location

Arena Stage at the Mead Center for American Theater

1101 6th Street Southwest

Washington, DC 20024

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Sales Have Ended

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This event has ended – sorry we missed you! To view a recap of the event, including an archive of the video, please visit https://www.census.gov/newsroom.html.
Event description
The U.S. Census Bureau To Unveil 2020 Census Advertising and Outreach Campaign

About this Event

What:

The U.S. Census Bureau will unveil its comprehensive national advertising and outreach campaign for the 2020 Census – more than 1,000 advertisements have been developed to reach audiences across the country that will be shared publicly for the first time at the preview event.

The event will show the Census Bureau’s commitment to reaching all audiences, including those that are hard-to-count, with advertisements in English and 12 other languages, and to encourage participation in the 2020 Census. The event will also highlight the Census Bureau’s efforts to recruit temporary, part-time census takers nationwide for the 2020 Census.

A news conference is being held with Census Bureau executives and representatives of Team Y&R, the advertising and communications team of 13 agencies with expertise in communication with multicultural and historically undercounted groups. Officials will be available for Q&As and one-on-one interviews following the program.

Attendees will have an opportunity to tour a tradeshow-style exhibit featuring creative executions for each of the multicultural population segments represented in the campaign. Additional exhibits will feature key outreach programs, including Statistics in Schools and partnerships.

When: Tuesday, January 14, 2020

10:30 - 11:00 a.m. EST - Media Check-In.

11:00 a.m. - 12:00 p.m. EST - News Conference.

12:00 - 1:00 p.m. EST - Preview of Advertising and Outreach Campaign.

Where:

Arena Stage at The Mead Center for American Theater

1101 6th St. SW

Washington, D.C. 20024

Who:

• Dr. Steven Dillingham, director, U.S. Census Bureau

• Maria Olmedo-Malagon, Program Manager for the 2020 Census Communications Campaign

• Kendall Johnson, Executive Director of the Communications Contract

• Team Y&R, which includes VMLY&R, PSB, Wavemaker, Carol H. Williams Advertising, Culture ONE World, G&G Advertising, The Kãlaimoku Group, TDW+Co, VMLY&R Puerto Rico, Wavemaker Puerto Rico, Reingold, BCW (Burson Cohn & Wolfe), DCG, and Guidehouse

RSVP: Members of the media who wish to attend the event in person, please RSVP here. If you wish to attend via livestream, please select that option when you RSVP and you will receive an email confirmation with the livestream link.

Interviews: Please contact the Census Bureau’s Public Information Office at pio@census.gov or call 301-763-3030 to request an interview. All interviews will be conducted on site at Arena Stage after the presentation.

Access to Arena Stage: To access the building, please RSVP here. Please arrive early to set up for the news conference. Wi-Fi will available in the building, but please bring your own air card or hot spot as a backup.

Parking: Parking is available on-site.

Public Transportation: The Waterfront Metro station, on the Green line, is located one block east of Arena Stage at 3900 M Streets SW. Metrobus stops are located directly north of the theater entrance. A D.C. Circulator bus runs on the “Eastern Market-L’Enfant Plaza” route.

Online Press Kit: Event materials will be posted online shortly after the event begins and can be accessed by visiting the Census Bureau Newsroom.

The event will also be webcast live.

Connect with us on social media: @uscensusbureau, #2020Census.

Date and Time

Location

Arena Stage at the Mead Center for American Theater

1101 6th Street Southwest

Washington, DC 20024

View Map

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