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Celent Insurance Webinar: Realizing the ROI of Social Media in Insurance
By Celent
When and where
Date and time
Thursday, May 2, 2013 · 9 - 10am PDT
Location
Online
Refund Policy
Contact the organizer to request a refund.
Description
Insurers can increase the actual and perceived value of social media use by extending social search tools and processes beyond marketing departments and into the core operations of the organization.Companies can realize the ROI potential of social media by applying it broadly across the enterprise, not only as part of their marketing activities. Join , Senior Analysts with Celent’s Insurance Group, as they examine the results of a social media search tool which analyzed over 380,000 social posts at both macro and micro levels.
This presentation draws on findings from the report “Realizing the ROI of Social Media in Insurance: Listen to the Mirror.”
This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$250. If you are unsure of your client status, please contact Chuck Smith at +1.617.262.3125 or csmith@celent.com.
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About the organizer
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CelentCelent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally experienced analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies [NYSE: MMC].