Celebrity Fashion Branding styling and PR Workshop
$35
Celebrity Fashion Branding styling and PR Workshop

Celebrity Fashion Branding styling and PR Workshop

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Oficio

30 Newbury Street

Boston, MA 02116

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BRANDING:

Describing your brand properly is a necessary skill for building a successful clothing, accessories and beauty line.

  • You will learn how to clarify what your company is about, while showing others that the people behind your brand are knowledgeable on what they’re selling and also learn how to present a great idea to gain a desk side meeting.
  • You will learn hands on how to write your brand statement and explain what your aiming for? This is where you will convince your target customers that your brand is exactly what they’re looking for.
Defining Your Brand: Selecting a few simple questions to ask yourself when pitching your brand. Weather it's for your marketing or to market your brand.
  • What does your brand name mean and how does it relate to your products
  • What kind of theme is prominent in your designs?
  • What principles do you stand by?
  • What words can you use to describe your products?
  • What are some notable features about your PRODUCT/BRAND?
You will learn how NOT to flood your brand description with unnecessary information about yourself and/or your team.
Examples we will cover:
  • Social Media - You will learn how to think outside the E-Commerce Box
  • How to keep you brand relevant and increase brand exposure
  • How to use Visual Media to spread your Brand Vision
  • How to appeal to the masses or how you cna hone in on a certain demographic
  • Learn how to Innovative through promotional possibilities
  • Communicating your brand to different outlets such as media, press, buyers, etc...
  • How to foster Brand development for growth
  • How to be a Great Stylist and the difference between film/TV/Video, Editorials, Red Carpet.
  • How to work as a personal assistant, personal shopper and/or consultant
  • What you will need in order to gain your first styling position. One with growth.
  • How to build a great portfolio based on the part of the industry you currently yearn for.
  • How to build lasting relationships with people who will grow you and your brand.
  • You will Learn how to pull from showrooms, department stores and designers themselves.
  • How to trendspot without sticking to trend.
  • Weather you should gain an agent or simply sell your own brand.
  • Patience! The most important skill of ALL.
During the three (3) hour workshop you will learn hands on how to fill out the proper forms, create documents necessary to your success and also spend time going through your current portfolio. Another important skill to learn is how to communicate properly and efficiently in order to gain a response back from a potential client, placement opportunity etc..
The Workshop is intense and filled with major learning avenues for success in the Fashion Industry. You are NOT likely to find all thsi information in any one given place. It's all learned through actual working relationships I have had and still have.
The workshop will provide invaluable consolidated information based on first hand experience which makes applying the skills learned extremely approachable.
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Oficio

30 Newbury Street

Boston, MA 02116

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