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Celebrate SoCal ASTA's 2018 Diamond Awards and 83rd Anniversary April 25th, 2018


Wednesday, April 25, 2018 from 5:00 PM to 9:30 PM (PDT)

Celebrate SoCal ASTA's 2018 Diamond Awards and 83rd...

Ticket Information

Ticket Type Sales End Price Fee Quantity
1 Travel Agent ASTA MEMBER Ended $450.00 $27.14
1 Travel Agent Non MEMBER Ended $550.00 $32.71
1 Travel Supplier ASTA MEMBER Ended $975.00 $54.95
1 Travel Supplier NON MEMBER Ended $1,075.00 $57.95
1 ASTA Supplier bringing Travel Agent Guest Ended $1,250.00 $63.20
1 Non Member Supplier bringing Travel Agent Guest Ended $1,350.00 $66.20
1 Half Table 4 Seats Total (1 supplier 3 travel agents) Ended $1,950.00 $84.20
1 Full Table 8 Seats Total (2 suppliers 6 travel agents) Ended $3,500.00 $130.70

Share Celebrate SoCal ASTA's 2018 Diamond Awards and 83rd Anniversary April 25th, 2018

Event Details


Celebrate With Us On The Red Carpet

Wednesday April 25th, 2018


SoCal ASTA'S Diamond Awards and

83rd Anniversary


The Beverly Hills Hotel

9641 Sunset Boulevard, Beverly Hills, CA 90210

Exclusive Event                     Attire - Black Tie


Celebrate SoCal ASTA's 83rd Anniversary with

This year's SoCal ASTA Diamond Awards Honorees


Mickey Weill, David Odaka and Kristin Karst


This year's Travel Industry Nominees 


The Beverly Hills Hotel on Wednesday, April 25, 2018

The purpose of Diamond Awards is to recognize

and honor professional individuals and organizations

who have made outstanding,

unique, lasting, and extraordinary

contributions to the travel industry.

 Recipients will have set the bar for excellence

representing the vision and values of SoCal ASTA.


The Diamond Awards will include honorees whose

significant contribution have impacted the travel industry

in a positive manner.


Previous Diamond Awardees include - Matthew Upchurch, Lois Mitchell, Anastasia Mann, Edie Rodriguez, Ken Shapiro, Susan Tanzman, Joe Watters, Marc Mancini, Ed Hogan, Vicki Freed, Randy Garfield, The Orens Family, The McClure Family and Wido Schaefer who have been invited to join us this year to help us celebrate the new honorees.


Congratulations to this year's travel industry nominees in various categories for their extraordinary accomplishments. 


The winners will be announced throughout the evening.


There will be a special remembrance to honor the memory of

Susan Tanzman,

Klaus Billep and Jesse L Upchurch.


To Sponsor a table


Schedule for the Evening

4:30 pm Nominees arrive

5:00 pm Red Carpet Arrivals and Check-in for Sponsors and Guests 

5:00-7: 00 pm Champagne Reception and Silent Auction

7:00 pm Dinner and Celebration with Zane Kerby, President/CEO ASTA,

your SoCal ASTA board, colleagues and friends

    9:30 pm Adjourn to the Polo Lounge with friends and colleagues 



The Beverly Hills Hotel is extending a special rate of $395 for this special event.

Room reservations may be secured by calling the Hotel and asking for Reservations at (310) 887 2455 or emailing requests to Reservations at

Mr. C Hotel, Beverly Hills is offering a special room rate of $249 and other special concessions for attendees of this special event.

The deadline to book Mr. C is 3pm April 20th and subject to availability. Please contact Jorge Tista at 310-226-6215 or via email

Sponsors for this special evening

If you have any questions please call: 
Sheri Machat at 866-453-9826 ext 1 or 
Pamela Irwin at 310-435-4705 or


Have questions about Celebrate SoCal ASTA's 2018 Diamond Awards and 83rd Anniversary April 25th, 2018? Contact SoCal ASTA
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When & Where

Beverly Hills Hotel
9641 Sunset Boulevard
Beverly Hills, CA 90210

Wednesday, April 25, 2018 from 5:00 PM to 9:30 PM (PDT)

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Founded in 1935, SoCalASTA is the largest domestic chapter of the American Society of Travel Agents.  

The chapter’s geographic territory includes Kern, Los Angeles, Riverside, San Bernardino, San Luis Obispo, Santa Barbara, and Ventura counties in California, and Clark County in Southern Nevada.  

SoCalASTA is undoubtedly the most active of ASTA’s chapters and currently meets regularily. Meetings and special events are included on the chapter’s website.

SoCalASTA was a founding member of the California Coalition of Travel Organizations (CCTO) and appoints two members to the CCTO board.  Chapter members participate in an annual California Legislative Day in Sacramento including visits with their local elected officials.

SoCalASTA is managed by an elected Executive Board including the president, vice president, treasurer and secretary.  A number of non-voting committee co-chairs help organize and implement the programs and activities of the chapter. We are very grateful to our volunteers.

Vision:  To build a strong network of travel professionals in Southern California.

Mission:  To enhance the professionalism and profitability of our members.

Priorities:  Protect, Provide, Promote, and Preserve travel agents and our relationship with allied suppliers.

Contacting Us: 
TEL: (424) 225-2782


Executive Board:
Tama Holve, CTC, President

Patty Thorington, Vice President

Pamela Irwin, CTC, Past President & Treasurer

Rhonda Shumway, CTC, Secretary

Bell de Souza, Committee Chairman - Venues

Stan Jones, Committee Chairman - Past Presidents

Steve Orens, Committee Chairman - Membership

John Smith, Committee Charman - ASTAPAC

Susan Tanzman, Committee Chairwoman - Legislation, Advocacy, CCTO

TBA - Social Media and Millenials & Mentors

Sheri Machat, Chairwoman - Allied Committee

  Contact the Organizer

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