CCRA PowerSolutions Houston
Event Information
About this event
Explore. Connect.
Grow Your Travel Business.
PowerSolutions is all new for 2021 - and coming to Houston on January 8th at the Royal Sonesta Houston.
Tickets are free for CCRA Members - just register with the same email address we have on file for you. For those of you looking to preview CCRA Membership, your $25 registration fee will be credited back to you upon membership approval.

Join us for the travel industry's most sought after travel agency event, where you can spend some quality time with the best business experts, travel suppliers and your fellow Houston-area travel agents ready to inspire you, grow your skills and send you back to work recharged and ready to take your agency farther than ever before!

Here's What's New:
Expanded Agenda
We begin the event at 12:00 PM to bring you even more educational content and more chances to connect with the experts we'll be bringing along with us.
Can't make it at 12? That's okay! We know you're busy, we'd love to see you come out after work! The trade show doors don't open until 6:30 PM. There will still be plenty for you to enjoy that evening.
Platinum Agency Roundtable Sessions
We've got expert-driven roundtable sessions designed for advanced agencies who want to talk shop with the best - you'll learn about exclusive new offerings, ways you can grow your commission earnings and establish the kinds of supplier connections that will make you the best.
Power-Packed Educational Series
We're going beyond Facebook, social media and website training this year. Now we want to get into the nitty-gritty of exactly the kinds of marketing and sales tactics you should be using to increase sales and leave your clients absolutely wowed with the level of service and support you're able to provide. Beyond hypotheticals, we'll show you real work cases where these kinds of approaches have made the difference and won new business.
Your Accommodations:


To arrange your accommodations, please email membership@ccra.com and we will get you going.
Your Event Agenda:
12:00 PM-1:00 PM
Registration Opens - Come and pick up your badge and show swag!
1:00 PM-1:30 PM | Welcome and Introductions!
What You’ve Been Missing: A walkthrough of your CCRA membership dashboard!
Presented by Holly Matthews
1:30 PM – 3:00 PM | Marketing Funnel Workshop
Presented by Sandra McLemore
We know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you’re passionate about travel but don’t have the expertise in successful marketing strategies, which makes you feel overwhelmed. You deserve to focus on what you love most, planning travel for clients that you care about.To get a consistent stream of new clients for your travel business you need the one and only strategy that works…a well thought out marketing funnel with all three levels activated and converting. A high converting marketing funnel will work for any travel business, new or old.
In this interactive workshop you will setup a marketing funnel for your travel business. You’ll map it out, figure out your lead magnets, determine your lead magnet promotion plan, implement a batch content creating strategy, and learn how to nurture your audience so that strangers who find your business become paying clients.
The workshop will be guided by travel industry marketing expert Sandra McLemore from Travel Marketing & Media. Sandra worked her way from retail travel agent up to VP level of the world’s biggest travel brands. She is a certified expert and has helped over 12000 travel business owners and advisors to startup and scale their travel businesses. Come prepared to put in the work and you’ll leave with an incredible plan for your travel business.
3:15 PM – 3:30 PM | Break
Sponsored by:
3:30 PM – 4:15 PM
Melia Hotels International Training PLUS a detailed look at MeliáPRO. The MeliáPRO platform is complete with incredible perks for you and your travel business:
• 16% commission on resort properties
• 12% commission on city properties
• Up to 25% discount on your personal MeliáPRO Rewards bookings
• Access all 350+ properties worldwide
• And more!
4:30 PM - 6:00 PM
Roundtables
6:00 PM - 6:30 PM
Dinner and Drinks
6:30 PM – 8:30 PM
Trade Show
Presenting Sponsors:
Gold Sponsors:
Silver Sponsors:

Tickets are free for CCRA Members - just register with the same email address we have on file for you. For those of you looking to preview CCRA Membership, your $25 registration fee will be credited back to you upon membership approval.
Travel Agents of all experience levels are welcome to attend the event. Members of ARC, IATA, CLIA, ASTA and NACTA are always welcome.

