Actions and Detail Panel
Cbus WID Spring Quarterly Meeting: Content Strategy + SEO
Wed, April 12, 2017, 8:00 AM – 11:00 AM EDT
Inspirational, educational and empowering ... the Spring Women in Digital Conference will focus on practicing our asks/gives (take your pledge here) and on content strategy and SEO. Feeling nervous about making a public ask or give, email then anonymously to firstname.lastname@example.org.
Cost: $20.00. ($1.00 of every ticket will be donated to the Columbus Diaper Coalition) - We greatly appreciate your support to make these events possible)
Who should attend?
- Women on both agency and client side with a focus on digital media and marketing (content, design, search, social, CMOs, or generalists – you are all women in digital).
- Sorry men but this event is exclusive to women and those who identify as women.
- If you have a sales motivation for attending, soliciting our attendees and members for business or sales is strictly prohibited. If you do so, you will be kindly asked to leave.
8:00 am-8:30 am – Check in with coffee and mimosas.
8:30 am-8:50 am – 20 minute Asks/Gives - public listening + practice. We're going to open up the floor for discussion from the audience after a brief kick off from our Founder and Director, Alaina Shearer.
9:00 am-9:30 am – Content Strategy IRL, Nationwide Content Strategy and Communication leader Andrea Marshall.
9:30 am-10:00 am – Full-funnel content, Manta VP of Marketing, Sara Oberst.
10:00 am-10:30 am – Group Asks/Gives Session
ATTN: We need a sponsor for this event. If you are interested in sponsoring please email email@example.com
Topics and Speakers:
"Content Strategy IRL"
Andrea Marshall, Nationwide Content Strategy and Communication leader.
"Full Funnel Content"
Sara Oberst, VP of Marketing, Manta
From organic search acquisition to existing customer up sells, Sara Oberst explains how Manta went from boring corporate blog to a content conversion machine in under 12 months.
Despite a notoriously time-starved small business audience, Manta has created a content hub that contributes to more than 80% of its subscription conversions. Using long-form semantic search and short educational video, we have forged deep connections with our audience that contribute directly to our bottom line.