A$1,847.93

Category Management Masterclass

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Location

Brisbane City

Brisbane City, QLD 4000

Australia

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Category Management is a term so often used, but not many understand what it actually is. This one-day masterclasswill help provide distinction between what Category Management is and what it’s not. In a nutshell, Category Management is an approachtosupply management where the range of products and services sourced by the Supply Management organisationare broken down into discrete groups of similar or related products and services. The idea is that a systematic, disciplined approach is appliedto the category which is treated as a specific business function.


We will explore the common elements -understanding of supply and supplier base, segmentation and knowing what category market engagement is and how leverage category markets.


This will give attendees the opportunity to analysetheir current and potential category; understand how analytics of market intelligence can influence category management plans; and help better equip Category Managers to become a category leader andtrusted advisor within their organisations.

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Date and Time

Location

Brisbane City

Brisbane City, QLD 4000

Australia

View Map

Refund Policy

Refunds up to 30 days before event

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