$1,145 – $1,745

Catch Your Readers

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Master a four-part system for Catching Your Readers at our persuasive-writing Master Class — online, April 5 – May 3.

About this Event

Catch Your Readers

Learn to grab people’s attention & move them to act

Workshop agenda

Your readers are bombarded with the data equivalent of 174 newspapers — ads included — every day, according to a study by USC’s Annenberg School for Communication.

In this environment, how do you grab readers’ attention and move them to act?

At Catch Your Readers — our persuasive-writing Master Class, April 5 - May 3 — you’ll learn how to get readers to pay attention to your message, understand it, remember it and act on it.

See the full course description.


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Join us via Zoom and LinkedIn from 10 a.m. to noon Pacific on:

  • April 5:Think Like a Reader. Learn a four-step process for making your message more relevant, valuable and rewarding to your audience.
  • April 12: Think Outside the Pyramid. learn to construct persuasive writing and speech using a structure that’s been proven in the lab to outperform the traditional news structure.
  • April 19: Cut Through the Clutter. When you make your writing easier to read, your audience members will read it faster, understand it better and enjoy it more.
  • April 26: Lift Ideas Off the Page. Learn how to use your display copy — headlines, decks and subheads, for instance — to pull readers into your copy, make your piece more inviting and even communicate to flippers and skimmers.
  • May 3: Live coaching call. Get feedback from your colleagues and Ann.

Can’t make a date? You’ll have on-demand access to the online workshop until June 3.

 

Fees:


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Save $50 each when you bring a friend; $100 each when you bring two or more friends.

Please learn about our discounts, cancellation policy and more in our FAQ.

This class will be recorded. By registering for this class, you consent to having your voice, name and likeness used in videos and photos in any media, now and in the future.

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