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Catch Your Readers in Dallas

Ann Wylie

Tuesday, October 2, 2018 at 8:00 AM - Wednesday, October 3, 2018 at 4:00 PM (CDT)

Catch Your Readers in Dallas

Ticket Information

Ticket Type Sales End Price Fee Quantity
Two days of training
Oct 2, 2018 $1,195.00 $0.00
Silver level plus: get $221 worth of learning tools for $100. Save over $120!
Oct 2, 2018 $1,295.00 $0.00
Gold level plus: get a $297 subscription to RevUpReadership. Save over $370!
Oct 2, 2018 $1,395.00 $0.00
Platinum level plus: get 30-min consult with Ann ($750 value). Save over $870!
Oct 2, 2018 $1,795.00 $0.00

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Event Details

Writing Workshop in Dallas

Move readers to act in this persuasive writing workshop 

Workshop Description

If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.

Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes. In fact, some of the standards in the corporate communicator’s repertoire are more likely to hinder than help your chances at getting the word out.

In this persuasive writing workshop, we’ll debunk destructive writing myths. You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.

Specifically, you’ll learn how to:

  • Think Like a Reader: To move people to act, give them what they really want
  • Hook ‘Em With a Savvy Structure: Master a format that’s been proven in the lab to reach more readers
  • Cut Through the Clutter: Make every piece you write easier to read & understand
  • Lift Ideas Off the Page: Draw readers in and reach nonreaders with display copy
  • Get a Writing That Sells Workout With Wylie: Take your message from ‘meh’ to masterpiece.


PRSA members: Earn 4 APR maintenance points!


Daily schedule

8:15 a.m. Registration
9 a.m. Workshop begins
Noon Lunch
1 p.m. Workshop resumes
4 p.m. Workshop ends


Select your VIP level

Silver ($1,195)

  • Two days of training
  • Lunch each day (Please do let us know about your dietary issues and aversions when you register)
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights


Gold ($1,295)

Get more than $250 worth of learning tools for just $100:

  • Everything at the Silver level
  • More than $250 worth of learning tools:
    • Think Like a Reader toolkit, a $127 value
    • Cut Through the Clutter manual, a $49 value
    • Develop an Approval Process That Doesn’t Drive You Nuts handbook, a $17.50 value
    • Set SMART Goals and Objectives handbook, a $17.50 value
    • Get Good at Getting the Goods handbook, a $27.50 value
    • Block Busters handbook, a $17.50 value


Platinum ($1,395)

Get $297 worth of additional learning tools for just $100:

  • Everything at the Gold level
  • 12-month subscription to Rev Up Readership, a $297 value


Diamond ($1,795)

Get follow-up support — plus an exclusive conversation with Ann:

  • Everything at the Platinum level
  • A 30-minute one-on-one phone consult with Ann after the workshop (a $750 value)

Sorry: only 10 Diamond tickets available!



Q. What are some of the hotels nearby?
A. Hotels near the Master Class

Please contact hotels directly for room rates and booking.


Q. What about parking and driving directions?
A. Directions, Maps and parking information.


Q. Do you offer any discounts?
A. We have no doubt that the Master Class will be the best $1,200 you invest this year on your professional development. But here are ways to reduce that investment or boost your return on it:

  1. Save $100 with our group discounts.
  2. Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
  3. Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
  4. Save $50 each when you bring one colleague.

To summarize:

 Silver $1,195Gold $1,295 Save $100+Platinum $1,395 Save $300+Diamond $1,795 Save $700+
Training, lunches, workbook
$256 worth of learning tools for $100  
$297 subscription to Rev Up Readership for $100 more    
30-minute one-on-one phone consult with Ann ($750 value)      

Q. I booked my ticket without applying the discount code. Or I received the code after booking the ticket. Can I get a refund for the discount?
A. Sorry, but you need to apply the discount code when you purchase. We are not able to apply discounts after the fact.

Q. I booked my individual ticket, and now I’m bringing colleagues. Can I still get the group discount?
A. Please email us, and we’ll send you a special discount code your colleagues can apply to get the discount.


Q. May I pay by check or purchase order?
A. Yes, please contact us at Let us know how many and what type of tickets you need, attendee details and your preferred payment method. We will issue an invoice or purchase order if you need one.


Q. Should I bring a laptop?
A. Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and me.


Q. Should I bring my writing sample to the workshop?
A. Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.


Q. How do I contact you?
A. Please email us at


Q. May I update my registration information?
A. Yes. Please go to Eventbrite and update your registration information and dietary information.


Q. Should I bring my printed ticket to the workshop?
A. Yes, please bring a copy of the ticket to the workshop.


Q. What is the dress code for the workshop
A. Business casual.


Q. Do you accommodate special dietary preferences?
A. Please specify your dietary preference when you register.


Q. Can you you accommodate special needs (accessibility, nursing mothers, etc.)?
A. Yes, we will do everything we can to accommodate your request. Please contact us by email and let us know what you need.


Q. Will you sell my personal information?
A. No. We never share personal information with other companies.


Q. Do you have any advice on what to tell my boss about why I should attend this writing workshop?

A. Here is a draft letter that you can use to help convince your boss. Also attached is a one page fact-sheet about our workshop.


Q. Can I cancel my ticket if I can't make it?
A. Can’t make it? Please feel free to send a colleague in your place. No charge for substitutions. If you must cancel via email:

  • by Aug. 2, 2018, and receive a full refund, minus a $50 handling fee.
  • by Sept. 2, 2018, and receive a 75% refund.
  • Sorry, no refunds after Sept. 2, 2018. 


Have questions about Catch Your Readers in Dallas? Contact Ann Wylie

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When & Where

Dallas Arboretum
8525 Garland Rd, Dallas, TX 75218

Tuesday, October 2, 2018 at 8:00 AM - Wednesday, October 3, 2018 at 4:00 PM (CDT)

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