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A workshop from The AIM Institute

"Catch-up" Blueprinting Open Workshop in Atlanta

The AIM Institute

Thursday, April 2, 2020 from 8:30 AM to 4:30 PM (EDT)

"Catch-up" Blueprinting Open Workshop in Atlanta

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
"Catch-up" Blueprinting Open Workshop

This ticket is for one attendee at the “Catch-up” Blueprinting Open Workshop and includes breakfast, lunch and snacks as well as all course materials. Lodging and transportation are the responsibility of the attendee.

If you wish to be INVOICED, please select "Pay by invoice" on the next page under "Payment Method."

To view available "early bird" discounts (available up to 30 days before event), select arrow next to ticket price above.

24 Tickets Apr 2, 2020 $495.00 $0.00

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Event Details

The "Catch-up" Blueprinting Open Workshop

Workshop breakout session

If you were trained in Blueprinting before 2019, this is an incredibly efficient way to catch up with all that’s new: Blueprinter® cloud-based software--complete through the Market Case--plus the new Blueprinting Center, 31 updated and mobile-friendly e-learning modules, BlueToolsTM aids, new resources, and more. You’re sure to enjoy this workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff… and attended by like-minded Blueprinting practitioners from many of the world’s top B2B companies.

Note: Due to limited space, we expect this to sell out... so please sign up soon!

Schedule: 1 day, April 2, 2020. The day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-4:30pm.

Location: The workshop will be held at the Georgia Tech Hotel and Conference Center in Technology Square. Note: This is a short indoor walk from the Georgia Tech Global Learning Center, where we’ll hold the 2-day Blueprinting workshop for “first-timers” Mar. 31 - Apr. 1. We’re only moments from the city’s best restaurants, coolest shops and most fascinating attractions.

What you’ll learn: By the end of the day, you’ll be completely up-to-speed on the latest Blueprinting tools and methods. Through lectures and break-out team practice sessions you will learn the following…

  • Blueprinter Step 1 Market research and segmentation tools
  • Blueprinter Step 2 Discovery interview latest upgrades, including company-wide searches
  • Blueprinter Step 3 Preference interviews… with its customer-pleasing new interface
  • Key Market View analytical charts (from Blueprinter Step 5)
  • Exciting new Market Case with beautiful PDF and PPT reports (from Blueprinter Step 7)
  • New Blueprinting Center… your one-stop access to everything related to Blueprinting
  • BlueTools aids and other resources for best-in-class front-end innovation
  • How to boost cloud-based corporate memory of secondary research and customer tours
  • What’s new in our 31 mobile-friendly e-learning modules
  • Hands-on practice using AIM’s latest interview probing methods
  • New original research on B2B organic growth… and how Blueprinting helps

What you’ll take home: You’ll receive all the tools that a new Blueprinting learner would get… without the $2995 cost:

  • 12-month access to Blueprinter cloud-based software
  • 12-month access to 31 e-learning modules
  • Lifetime access to the Blueprinting Center, BlueTools aids, and Resources section
  • Blueprinting log (with presentation slides)

Attire: Business casual: Consider a light sweater or jacket for your comfort.

Fee: $495. Includes all program materials, continental breakfast, lunch and light snacks.

Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Book your sleeping room. We recommend the Georgia Tech Hotel, where this workshop will be held. Please book early as this and surrounding hotels usually fill up quickly!

The Georgia Tech HotelHotel Reservations: Several hotels are available in the area. Clients usually choose to stay at one of the following hotels:

Information: For the latest information on Blueprinting, watch the 3-minute videos at New Product Blueprinting and Blueprinter software. For logistics details, contact For other questions, contact

Special Offer for You and Your Colleagues: Do you have colleagues that have not taken full Blueprinting training yet? Contact for information on special discounts they can apply to the full 2-day Blueprinting open workshop March 31 - April 1 at the Georgia Tech Global Learning Center (next door to this workshop).

Terms & Conditions:

  • Full refund will be permitted if AIM is notified in writing by attendee of cancellation at least 60 days prior to the event. A 50% refund will be given if notified at least 30 days prior to the event. No refunds will be given if cancelled within 30 days of event, but a) your fees can be applied to a future workshop (open or in-house), or b) you may substitute another attendee from your company.
  • Payment in full is required prior to course participation. Registration is not considered complete until payment has been received.
  • AIM reserves the right to cancel this course in the event of low enrollment. Should a course be cancelled due to low enrollment, all registration fees will be refunded. However, AIM is not responsible for any additional expenses incurred (ex. airfare and/or accommodations), and will not reimburse any additional expenses.
  • Only one coupon code can be used per person per workshop. Coupon codes cannot be combined with any other codes or discounts.
  • By submitting your information, you agree to receive electronic communications from AIM. You may unsubscribe at any time.
  • Terms and conditions apply to all participants.
  • By placing order, you agree to these terms and conditions.
  • Have questions about New Product Blueprinting Open Workshop in Atlanta? Contact The AIM Institute
Have questions about "Catch-up" Blueprinting Open Workshop in Atlanta? Contact The AIM Institute

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When & Where

Georgia Tech Hotel & Conference Center
800 Spring St. NW
Atlanta, GA 30308

Thursday, April 2, 2020 from 8:30 AM to 4:30 PM (EDT)

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The AIM Institute

At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.

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