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Caspian 10 Essentials Immersive Seminar

Caspian Agency

Wednesday, October 25, 2017 from 9:30 AM to 5:00 PM (EDT)

Caspian 10 Essentials Immersive Seminar

Ticket Information

Ticket Type Sales End Price Fee Quantity
1 person: 1-day seminar (Includes Q&A) Oct 25, 2017 $259.00 $0.00
2 people: 1-day seminar (Includes Q&A) Oct 25, 2017 $380.00 $0.00

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Event Details

Grow your team’s abilities or enhance your own, to have more efficient, high impact events (and maybe get more headcount in the process!)

This full day seminar is led by Heather Mason, founder and CEO of Caspian Agency and creator of the Caspian 10 Essentials. Designed to help event professionals understand, master and apply our proven, repeatable methodology, attendees will learn to define success metrics, link strategy with logistics and achieve high impact organizational goals at every event.

As a bonus, you can also learn how to advocate for more headcount, and more money!

Based on established project management principles, Heather guides you through the process, shares sample conversations with both clients and internal stakeholders or executives and provides realistic, immediately actionable tactics for individuals and teams alike. 


9:30am - 4pm: Learning Seminar 

4pm - 5pm: 1 hour Reception + Networking 

 By the end of the seminar, the participants should be able to:

  • Understand and apply the key concepts of the Caspian 10 Essentials, our step-by-step strategically based methodology that maps event success from idea to impact

  • The importance of setting up a strong event foundation, first: Vision & Success Metrics, Audience Mix Analysis and Content Mapping

  • Why we always put the budget last, and why it works

  • How to apply the Caspian 10 Essentials to real event scenarios and to your career

This workshop is for:

  • Project Producers and Process Managers

  • Event Vendors & Venues

  • Hotel Executives, Sales Executives and CSM's

  • Event Consultants

  • Industry Publication & Association Representatives 

  • Industry Thought Leaders

  • New Event Planners (or those wanting a reboot)

Heather Mason - Caspian Agency

Heather founded Caspian in 2005, to produce conferences in the innovative and social good business space. Caspian has also worked with brands including HarperCollins, Vanity Fair, Keurig Green Mountain Coffee, Rockefeller and Participant Media.  Caspian has had the distinction of producing the Skoll World Forum for the past 12 years. She is on the board of Social Venture Network.

She has been a keynote speaker at several Cvent CONNECT Conference, Endeavor Global, Western Regional MPI Conference, featured speaker at Future of Cities LA, HSMAI (hospitality), and the Global Women’s Leadership Summit.  She has been covered in Southwest Airlines, Collaborate and Successful Meetings magazines amongst many more.

"A great course, which raises the bar for event management."  

University of Oxford Events Department

Have questions about Caspian 10 Essentials Immersive Seminar? Contact Caspian Agency

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When & Where

Midtown (Location - TBC)

New York, NY

Wednesday, October 25, 2017 from 9:30 AM to 5:00 PM (EDT)

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