$25

Casper CXO on Building Brands That Count

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Digital Ocean

101 6th Ave

New York, NY 10013

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Products That Count is one of the largest networks of product managers, leaders and founders in the world. If you want to be the first to hear about new programs, sign up for our newsletter at productsthatcount.com.


TOPIC: Casper CXO on Building Brands That Count

Building a brand isn't just the craft of your marketing team - it's also a critical part of product development. In the tech world, product teams are often focused on a highly rational process: identifying user and business problems, generating solutions to them, iterating and optimizing. But how do you create products and experiences that drive higher order emotional resonance, provoke, and transform culture at large? Casper CXO Eleanor Morgan will share the secret to building brands that resonate and bring delight to your customers.

About The Speaker: Eleanor Morgan is the Chief Experience Officer at Casper - responsible for the design and development of the Casper customer experience across all touchpoints (digital, retail, in-home). Prior to joining Casper, Eleanor spent nearly 10 years at IDEO where she led the development of dozens of award-winning products and brand experiences for startups and Fortune 500 companies. Prior to IDEO, she worked as a product designer at Volkswagen. Eleanor holds a Masters in Mechanical Engineering from Stanford University and currently lives in NYC.


AGENDA

6:50pm: Doors Open

7:30pm: Welcome & Introductions

7:35pm: Session Begins

(7:45pm: Doors Close)

8:20pm: Shoutouts

8:25pm: Networking & Fun

9:00pm: Event Ends


PERKS & HAPPINESS

Yummy dinner from local favorites - on us, of course! We also share discounts and freebies in our newsletter.

Products That Count is a non-profit organization. If for any reason you can't make it to our event, or didn't like it, email us and we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot.

Please note this event will be recorded and we reserve the right to share attendee information with our partners.

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Date and Time

Location

Digital Ocean

101 6th Ave

New York, NY 10013

View Map

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