Delivering the Nuclear Promise
The U.S. nuclear energy industry has launched a multiyear initiative to enable its nuclear power plants to generate electricity more efficiently, economically and safely. The Nuclear Energy Institute is coordinating the multifaceted effort, known as “Delivering the Nuclear Promise,” with member electric utilities, the Institute of Nuclear Power Operations (INPO) and the Electric Power Research Institute (EPRI). This quarterly program will examine how communications and marketing is supporting this program.
12:00 pm - Registration and “badging” (buffet lunch served)
- Safety Briefing
- AREVA Overview
- Overview of the day’s program
- Self-introduction of all attendees
- Introduction of Lisa Vaughn to present the Federal/State Energy Policy Briefing
1:45 pm – Member Profile/AREVA
- Overview of AREVA’s communications programs and case studies how of how key communication issues have been managed.
- Audience Q&A
2:30 pm – Networking Break
2:45 pm – Setting the 2017 Agenda – David Doctor
- 15 minute breakout session in which small groups discuss, identify and select the top three communication/marketing issues facing their organizations.
- 15 minute report session in which all small groups share their top three and the entire group attempts to identify the top five
3:15 pm – Delivering the Nuclear Promise
- What is “Delivering the Nuclear Promise” – Steve Kerekes, Senior Director, Media & Editorial Content, Nuclear Energy Institute
- Why utilities support “Delivering the Nuclear Promise” – Rita Sipe, Manager for Nuclear Communications, Duke Energy
- How is “Delivering the Nuclear Promise” Delivered via Marketing and Communications Programs – NEI and Duke Energy
- Audience Forum on the message and the marketing/communication tools
- Call to Action – engaging attending companies in communicating the message
5:00 pm - Social Hour – Bar Louie (8760 J M Keynes Drive, Charlotte, NC 28262). Light appetizers and first round of beer/wine provided.