Career Services, Social Media, and Digital Identity Development
Thursday, May 2, 2013 at 1:00 PM - Wednesday, May 8, 2013 at 2:30 PM (EDT)
Presented By: Eric Stoller, Inside Higher Ed
Digital identity development has become increasingly important for students as they transition into their careers. Social media has provided opportunities and challenges for students and administrators as they strive to create a personal brand that is both vulnerable, authentic, and professional. Join Eric Stoller, higher education consultant and blogger for Inside Higher Ed, as he shares the good, the bad, and the ugly of how social media can impact a student's future career aspirations. Stoller will share ways in which career services practitioners can start teaching students about digital identity.
Eric Stoller is a higher education thought-leader, consultant, writer, and speaker. He frequently gives keynotes on how administrators can use social media strategically and is a proponent for teaching students about digital identity development. With a background in student affairs, academic advising, wellness, technology, and communications, Eric focuses his energies on educating clients and captivating audiences.
May 2nd - Part 1: The Current State of Social Media Google Plus, Instagram, Vine, Tumblr, Facebook, Twitter, YouTube...the social media channels that we have available to us continue to evolve.
In this session, participants will learn about the newest social media tools and hear about why Facebook and Twitter are still relevant. From social media beginner to advanced, this breakdown of the latest and greatest will help you as you "choose the tools."
May 6th - Part 2: Strategic Communications and Engagement Career development offices have a unique opportunity to utilize social media for promotion and engagement. By modeling best practices for their students, offices can teach their students about the tools while simultaneously benefiting from enhanced communications. Communications tactics and strategies will be shared in this session. Remember, it's not just about promotion, social media works best when students are engaged.
May 8th - Part 3: Digital Identity and Students: With nearly all of our students having some sort of presence on social media, it is crucial for career development offices to engage in the practice of teaching digital identity. Digital identity development can make or break a student's career aspirations. Learn what your office can do to engage in social media "listening," teaching, and development.
Intern Bridge, Inc.
Intern Bridge is the nation's premier college recruiting consulting and research firm. We survey over 27,000 students annually to capture trends of internship and recruiting experiences. The critical survey data is the basis for our work: helping companies build meaningful entry-level talent programs, and assisting career centers to better serve their student populations.
Our work is accomplished through a variety of methods including national workshop tours, online professional development webinars and conferences, publications, custom research, and consulting. Intern Bridge has sold thousands of college recruiting best practices books. Over 10,000 recruiters, managers, and career center practitioners have taken part in our professional development efforts. We have worked with over 80% of the Fortune 100 organizations, in addition to being represented on almost every college campus in the nation.
Intern Bridge is proud to be a Business Week Top 25 Under 25 company.