A$984.50 – A$1,094.50

Capturing the Global Private Brand Opportunity

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Location

Woolworths Head Office

1 Woolworths Way

Bella Vista, NSW 2153

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Recent years have witnessed a dramatic growth in private brands around the world. In 2017 every continent showed growth in the market share of private brands with Europe now just under 50% in unit sales. The global market share approaches 17% of all food products sold and is increasing at an accelerating rate.

This two-day seminar and workshop offers a unique opportunity to leverage the latest trends, insights, and best practices to export and compete successfully in the rapidly growing global private brand marketplace.

FAQs

Who should attend this event?

This program is designed for manufacturers, retailers, and others who are either currently engaged in private brands, considering entering the private brand marketplace, or pursuing export opportunities to other markets. It is targeted to individuals at all levels of management responsibility, including senior management, trade marketing managers and brand managers, sales personnel, international sales managers, retail and manufacturer service providers and consultants, retail manufacturers and suppliers, and retailers interested in the global marketplace for their brands.

What Will I learn during this seminar?

Event attendees will acquire an in-depth knowledge of private brand programs from best practice retailers on each continent, and learn about market opportunities and challenges in all key markets. The presentation will help the audience understand the economics of private brand manufacturing and selling, and determine whether or not private brand is an appropriate strategy for their company. Additional segments will address how eCommerce and digital marketing are changing the private brand landscape and how both retailers and consumers are making decisions about private brands. There will also be opportunity to leverage one-on-one interactions with private brand experts from around the world.


What is the schedule for this event?

The event will be held Monday-Tuesday, February 25-26, 2019, at the Woolworths Food Innovators Centre, in Bella Vista, Sydney, NSW. Each day will begin at 8:30am, and run through 5pm, with morning and afternoon coffee breaks and a luncheon for attendees.

To view the program agenda, and learn more, visit our website at https://globalpbmasters.com/ .


Who are the Global Masters of Private Brands?

The Global Masters are four well-respected private brand experts with careers that span the globe. Edgar Elerman (Europe) is the former Vice-President of Private Brands for Ahold USA and Director of European Sourcing for Royal Ahold, and is currently a Partner in The Partnering Group. Tom Stephens (Canada and the World) Tom Stephens founded Brand Strategy Consultants, Inc. in 1994 after serving as Executive Vice President of Presidents Choice International for Loblaw, and spending 19 years with Woolworths Ltd. in South Africa. Jim Wisner (North America) Jim Wisner was a Vice-president at Jewel Food Stores, Shaw’s, and Topco Associates before starting the Wisner Marketing Group in 1999. Bill Trainor (China) is the General Manager of the Private Label Manufacturers Association Australia-New Zealand, and the Managing Director of Marketing Impact Group Pty. Ltd, previously serving for numerous global FMCG firms in the Asia-Pacific region.

To read their full bios, visit our website.


Can my company sponsor this event?

Absolutely! For a list of sponsorship benefits and packages, please visit our website.


What's the refund policy?

If your schedule changes, refunds may be requested up to 7 days prior to the event.

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Date and Time

Location

Woolworths Head Office

1 Woolworths Way

Bella Vista, NSW 2153

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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