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Captivate, Connect & Sell with the Science of Story

Regional Arts & Culture Council

Saturday, January 21, 2017 from 12:30 PM to 4:00 PM (PST)

Captivate, Connect & Sell with the Science of Story

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Ticket Type Remaining Sales End Price Fee Quantity
General admission 40 Tickets Jan 21, 2017 $30.00 $0.00

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Event Details

When you have the ability to craft and share a captivating signature story, you can attract more prospects, customers, donors and fans to patronize your artistic endeavors. It is not enough to just do your art making, in order to be able to live a fruitful art making life, you need to be as good in promoting yourself as you are in your craft. One way you can accomplish this is to master the art and science of storytelling to connect with community and across cultures. Your signature story will generate greater likability, visibility and credibility in the marketplace.

Why It Matters Today? - We live in a time of massive disruptions and competition. Psychologists and neuroscientists agree that storytelling is one of the most effective ways in connecting and persuading. As humans, we’re biologically wired to be receptive to stories. The more you can connect, the more your business will grow through the goodwill, buzz and word of mouth marketing. Studies continue to show, people trust recommendations from friends and word of mouth is still the key influencer in purchasing decisions.

Who Needs Signature Storytelling? -  Artists of all disciplines who want to sell their art and market themselves, their craft, music, story, or idea; teaching artists who run programs in schools and artists who run non-profit groups.

In this workshop we will:

Learn how to craft captivating signature stories that give you an edge.

Explore how to humanize and humor-ize your stories and deepen connection and meaning across cultures.

Investigate the hero’s journey and why this matters to an artist.

Study the use of metaphors as powerful tools in telling the story.

Examine the story DNA Method.

Discuss the 4 brain science elements that supercharge a story.


About the Presenter

Gideon F. For-mukwai is an award-winning speaker and best selling author of the book, “The Science of Story Selling,” an Amazon #1 Bestseller. He’s been featured in The Boston Globe, Wall Street Select Journal, The Daily Astorian and other media channels in USA, Canada, France and Singapore.

Over the last 12 years, he has presented training programs for leaders of organizations such as U.S. Social Security Administration, Veterans Administration, Morrison University, Sierra Arts, Shell Eastern Petroleum, Oracle Corporation, Fort Clatsop Park,
Dell and the National Association of Government Communicators (NAGC).
Gideon is the creator of the Story DNA Method that combines both the art and science of storytelling as a strategic tool in connecting, molding and uplifting diverse audiences.


Formerly a fire officer with the Singapore Civil Defense Force, Gideon hails from Africa where he spent all his formative years. He is currently a doctoral fellow, specializing transformational education in Portland. So far, Gideon has presented in 19 countries and 15 US States. As a little boy growing up in Africa, he was very mischievous. Today, his mother is very pleased that her little boy did not end up in deep trouble. It took more than a village to rescue him from the brink of self-destruction.

 Presenter headshot

Have questions about Captivate, Connect & Sell with the Science of Story? Contact Regional Arts & Culture Council

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When & Where

Cerimon House
5131 Northeast 23rd Avenue
Portland, OR 97211

Saturday, January 21, 2017 from 12:30 PM to 4:00 PM (PST)

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Regional Arts & Culture Council

RACC's mission is to enrich our communities through arts and culture. 

The Regional Arts & Culture Council (RACC) receives funding from a variety of public and private partners to serve artists, arts organizations, schools and residents throughout Clackamas, Multnomah, and Washington counties.


RACC provides grants for artists, nonprofit organizations and schools; manages an internationally acclaimed public art program; raises money and awareness for the arts through workplace giving; convenes forums, networking events and other community gatherings; provides workshops and other forms of technical assistance for artists; and oversees a program to integrate arts and culture into the standard curriculum in public schools throughout the region through “The Right Brain Initiative.”


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Captivate, Connect & Sell with the Science of Story
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