Capitalizing on Convergence: How AVOD & FAST Services Win TV Ad Dollars

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Capitalizing on Convergence: How AVOD & FAST Services Win TV Ad Dollars

February 8th | 10:00 AM PDT | Capitalizing on Convergence: How AVOD & FAST Services Win TV Ad Dollars

When and where

Date and time

Location

Online

About this event

  • 1 hour
  • Mobile eTicket

The TV ad market is undergoing seismic and lasting changes, with broadcast, cable, and streaming television all set on a collision course. As media buyers and advertisers begin shifting spend from traditional TV to CTV and streaming, there are untapped revenue opportunities abound for today’s ad-supported streaming platforms.

How can AVOD and FAST services best take advantage of these opportunities to win a greater share of TV ad dollars, while delivering exceptional viewer ad experiences?

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Tune into this OTT.x Wednesday Webinar — featuring Beachfront’s VP of Product, Amit Nigam — to find out. During the webinar, Nigam will cover:

- An overview of the TV and CTV advertising market

- The latest CTV ad tech advancements that AVOD services and FASTs need to know about

- Best practices for ad monetization in CTV