Friday, August 15, 2014 from 10:00 AM to 11:30 AM (CDT)
San Francisco, California
London, United Kingdom
Can you hear me now? Good. This is a question social marketers should be asking of their consumers to ensure they hear and understand a campaign's messages. Presenters in this webinar will focus on the importance of having both a social media and social marketing plan within an organizational framework and key strategies to infuse social marketing into state or community change activities. Session highlights include incorporating social marketing into the organizations’ overall structure, creation of measurable goals, evaluation of outcomes, and an overview of marketing tactics. Participants will earn 1.5 hours of CEUs.
The learning objectives are:
- To distinguish between social marketing and social media.
- To identify and understand specific methods for creating a strategic marketing plan.
- Practical tips and guidance for incorporating a social marketing plan into their organizational structure.
- How to identify and create outcomes of a social marketing plan that are measurable and achievable.
- How to evaluate the outcomes of a social marketing plan.
Since 2004, Kay Barkin has worked with two system of care grants in Tarrant County, Texas, to create and implement strategic plans that encompassed both internal and external communications. Her work with the system of care has included two anti-stigma campaigns, the award-winning promotion of a photography exhibit on mental illness, and a public awareness campaign designed to educate about trauma in children. She has developed websites and social media for these campaigns and for the system of care. Before becoming the social marketer for the two system of care grants, Kay led her own public relations firm, which provided a wide range of marketing communications services to large and small corporations, associations and non-profit organizations. She has also served as Public Relations Director for the American College of Emergency Physicians, where she created and implemented a nationwide celebration designed to help emergency physicians garner goodwill in their communities. Among her other projects, Kay is currently working with a team of researchers on a project funded by the National Institute of Mental Health. The team is looking at the short- and long-term impact of a school curriculum Kay wrote as part of the anti-stigma efforts. Kay has served as President of the North Texas Chapter of the Public Relations Society of America and on the Board of the Texas Public Relations Association.
Liz is the Outreach and Online Communications Coordinator for Texans Care for Children. She maintains strategic online communications for the organization, including social media outreach and audience engagement, photo and video development and strategy, and fundraising programs and special events. Before joining Texans Care, Liz's previous nonprofit roles included documentary producer and photographer, case manager, and English teacher. She holds bachelor degrees in English and Photojournalism from the University of Texas at Austin.
Monica Rodriguez is a Valley Wide Program Supervisor in the Youth and Family Department at Tropical Texas Behavioral Health. Monica is the lead for projects that include Texas Systems of Care, YES Wavier implementation and ensuring that high quality high fidelity Wraparound services are delivered across three counties to include Hidalgo, Cameron and Willacy. Monica has been with Tropical Texas Behavioral Health for six years and has been dedicated to providing the highest quality of services to families across the Rio Grande Valley. Monica is a Wraparound Coach Candidate for the state of Texas and continues to work with national trainers in order to ensure that services provided by Tropical Texas Behavioral Health not only meet but exceed standards. Monica is most committed to ensuring families in our community are serviced with respect, dignity, and cultural sensitivity.
Elizabeth Reagan works at Tropical Texas Behavioral Health and specializes in quality assurance. She has been with the agency for almost six years. Elizabeth also works on various committees that emphasize the implementation of the recovery and resiliency model throughout the organization. Her interest in this area is born of professional interest as well as caring for family members who live with psychiatric disabilities. She also is mom to two children and two step-children and loves her dog named Buddy.
Victoria is the Communications Lead for the Texas System of Care. In this capacity she leads social marketing to increase awareness and drive engagement for the SOC’s core values through social media, video and web platforms, event marketing and earned media. Previously Victoria served as an Account Executive at a Washington, D.C. public relations agency. She led earned media campaigns for a variety of clients within the healthcare industry, including a New York Times best-selling author and a multibillion dollar integrated health systems provider.
When & Where
Texas System of Care
Through the System of Care initiative funded by SAMHSA, Texas partners are coming together to identify ways to help local communities address the needs of children and youth with serious mental health conditions and their families using a System of Care approach