$15

[CANCELLED] UX Research and Better Business Decision at Netflix and Zynga

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San Francisco, CA 94104

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In a world dominated by A/B testing and big data, spending time and energy to have a conversation with a customer or potential user face-to-face may seem like a waste of time or like it will yield mere anecdotes. Why would anyone trust the trends that came out of an eight-person qualitative study? Frances James has made a career out of studying people and demonstrating the value of qualitative research within businesses. She'll explain what UX Research is, some of the methods that are typically used, and her approach to working cross-functionally. She'll also share practical examples of actionable insights that can come from these types of studies.

About Frances James:
Frances has 10+ years of career experience in UX Research at various agencies and companies. Most recently she led mobile UX research at Netflix. Before becoming a Senior Manager of UX Research at Netflix, she was a Senior User Researcher at Zynga and a UX Lead at Bolt Peters, a UX research and design firm. She graduated from Georgia State University with a Masters in Cognitive Psychology. Follow her on LinkedIn at @francesjames.

Agenda:
6-7 pm: Check-in, food (not pizza!) and networking
7-8 pm: Talk plus Q&A
8-8:30 pm: Networking

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Date and Time

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TBD

San Francisco, CA 94104

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