CampaignAsia Spotlight Hong Kong

Actions Panel

CampaignAsia Spotlight Hong Kong

Join 100 elite marketers from major brands to explore how brands can maximise online and offline channels to improve marketing performance.

By Campaign Asia-Pacific

When and where

Date and time

Thursday, April 20 · 9am - 1pm HKT

Location

Blueprint Dorset House 979 King's Road Quarry Bay, HKI Hong Kong

About this event

  • 4 hours
  • Mobile eTicket

ChatGPT has been taking the world by storm, and while it’s not officially open to Hong Kong or China markets yet, many other solutions based on their AI engine have been made available for local marketers to try.

At Campaign Spotlight Hong Kong, we gather a group of elite marketers from various industries to explore how brands can maximise online and offline channels to improve marketing performance, covering topics around the usage of AI tools.

Event: Campaign Spotlight

Date: 20 April 2023

Time: 9:30 am - 12:30 pm GMT+8

Venue: Blueprint, Quarry Bay, Hong Kong

Register now to confirm your attendance here: http://bit.ly/3IXvSSL

*The speakers' lineup will be announced soon, stay tuned.

Agenda

9:30 AM - 9:55 AM

The latest consumer behaviour study and what brands can do to stay on the edge

With a looming recession that signals further economic uncertainties, consumers are now more pragmatic with how and where they spend. Using standard benchmarks (anecdotal evidence, past performance, ...

9:55 AM - 10:35 AM

Omnichannel strategy in post-covid Greater China

Having redefined the dynamics of how consumers buy and receive their goods, brands have learned to adapt and further their omnichannel strategies to survive and even thrive during this challenging ec...

10:35 AM - 10:45 AM

Innovation spotlight: Developments in AI for the marketing world (tool or thre

In a world of digital transformation, AI is emerging as a powerful tool for marketers to enhance their strategies and engage with customers in new and innovative ways. This session explores the pract...

10:45 AM - 11:15 AM

Networking break

11:15 AM - 11:40 AM

Navigating the marketing data maze

It’s easy to get lost in the rabbit hole of marketing data. Ironically, having more available options and ideas has made it more problematic and confusing for our marketers today. Let’s go back to ba...

11:40 AM - 12:20 PM

Making a splash on global stage for Chinese brands

It’s no secret that Chinese brands are now leading and gaining market share globally. Despite the challenges brought by the pandemic, these brands have established themselves as leaders in their resp...

12:20 PM - 12:30 PM

Innovation spotlight: Addressing growing online fatigue with offline experienc

About the organizer

Organized by
Campaign Asia-Pacific