Free

Calaveras Marketing Tour by “Accelerating Business in Calaveras"

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Murphy's Hotel

457 Main St

Murphys, CA 95247

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Business owners in high-tourism corridors know that it’s critical to find ways to encourage visitors to stop, park and spend their valuable disposable dollars locally. In each workshop, Lani Lott, a “Main Street” Marketing expert, will lead a discussion on:

  • Creating your social media brand in supporting a visitor’s “must stop here”
  • decision prior to their arrival to your community and business
  • Capturing a visitor’s attention from the street, to your storefront, to checkout
  • Turning visitors into life-long customers
  • Experiential shopping as the “new normal”

Lani Lott is the President of L.L. Consulting. She has worked for over 25 years in retail marketing and economic revitalization and has assisted numerous California Gold Rush communities improve their historic downtowns.

Contact: Calaveras County Chamber (209) 754-5400

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Date and Time

Location

Murphy's Hotel

457 Main St

Murphys, CA 95247

View Map

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