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CAJ 030-Mark Cruth-Let Me Tell You A Story: The Power of Storytelling in Ag...

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Picture the last time you were told a great story about change…how did it make you feel? Were you inspired, motivated, or moved to action? As Agile Coaches and change agents we must influence teams to look at the world through a new lens, and storytelling is one of the most powerful tools we have available to help us to do this. During this interactive session you will learn the basic framework to construct a powerful story based on the work of great storytellers including Stephen Denning, Walt Disney, Richard Branson, and Steve Jobs. You will learn about the different types of stories you can tell and which situations are best for each type. You will also have an opportunity to craft and share a story using the storytelling framework learned during the session to help inspire change around a real problem you’re experiencing today. So gather round everyone and let me tell you a story…


Mark Cruth is an Agile Coach, Scrum Master, Product Owner, and catalyst for change in organizations. Since being introduced to Agile in 2009, Mark has made it his mission to inject the values and principles of Agile into everything he does. He has worked to bring about Agile Transformation for teams across multiple industries, including large manufacturers (Boeing), retailers (Nordstrom), big data (Nielsen), and FinTech (TD Ameritrade). Today Mark works as an Agile Coach for Quicken Loans, as well as operates his own Coaching, Consulting, and Training company called Teal Mavericks, LLC, which is focused on organizational evolution.

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