Multiple Dates

CAB Masterclass: Harnessing the power of your virtual CAB in 2021

Actions and Detail Panel


Event Information

Share this event

Date and time



Online event

Refund policy

Refund policy

Refunds up to 1 day before event

Event description
Planning and executing an effective virtual CAB program in 2021 requires a different set of rules. Learn how to harness the power of yours.

About this event

Are you ready for a powerful CAB experience in 2021?

Everyone is suffering from Zoom overload. So, how do you engage CAB members in meaningful, strategic discussions? How do you build relationships when you can't be there in person?

I planned and facilitated 20 virtual CAB meetings in 2020 and am currently working on 26 more for 2021. I've learned a ton about how these work (or don't). I'll share this knowledge with you so you can get the most of your CAB experience right now.

Our CAB Masterclass provides you with a new strategy and best practices for including "virtual advisory board" engagement elements.

* Learn how to future-proof your CAB program.

* Discover how to integrate a "virtual advisory board" program model with your face-to-face CAB engagement program.

* Receive practical and pragmatic coaching for integrating these best practices using tools your company already has. (Hint: You do not need to invest in a Virtual Event Platform.)

This new expanded class includes 4 live online sessions, one 1:1 private session, manuals, workbooks, and all of my CAB secrets.


This is your "Customer Advisory Board (CAB) in a box" -- discover everything you need to build a world-class virtual CAB program and plan for the hybrid model to come in 2022.

This live-online series (4 classes) is designed for first-time CAB managers and executive sponsors, and anyone wanting to upgrade their CAB program for a COVID-19 world.

Each session is designed around you. Join me to learn how to apply the latest CAB best practices for . . .

  • Capturing value and guidance from your best customers in person and via virtual interaction

  • Gathering customer feedback that will align your leadership team

  • Identifying new business opportunities

  • Discovering synergies between you and your best customers

Register for summer live-online series (4 classes). (Space is limited.)

* First session: July 6: 8 - 9 am PACIFIC

Mark your calendar for 3 additional sessions. (You'll receive a Zoom invite for all session dates upon registration.)

* July 13: 8-9 am PACIFIC

* July 20: 8- 9 am PACIFIC

* July 27: 8 - 9 am PACIFIC

Can't make a class? No worries. Let me know and we'll schedule a make up date.

What CAB Managers are saying about the CAB Masterclass:

"Mike's Masterclass delivers a CAB in a box - everything to help us frame the key elements, objectives, and approaches we needed to ensure success with our CAB. Really appreciated the help and guidance!"  - Rich, Splunk

"Mike’s course exceeded my expectations! His 1:1 approach provided relevant, action-oriented coaching and a ton of resources." – Tricia, Absolutenet

A practical and pragmatic approach for CAB Managers.

This CAB Masterclass is about strategy, not logistics. Via 4 live-online sessions plus a one-hour one-on-one, I'll share all of my secrets and best practices I've learned over my career as a CAB strategist & facilitator.

A few of the specific topics we'll cover:

--How to build a business case for your CAB.

-- How to design a virtual engagement model that produces results.

-- How to invite C-suite executives whom you do not yet have a relationship.

-- How to design an effective agenda that gets your customers talking and providing you with excellent advice.

-- How to ensure your CAB stays productive and focused (and not slip into becoming a customer-complaint session)

-- and most importantly, answering your specific questions!

Plus, you'll receive:

1) KickStart Alliance's new Virtual Advisory Board model.

2) My Flipchart Guides(TM) to Customer Advisory Boards (the ops manuals)

3) 3 workbooks written specifically for this Masterclass, complete with background, best practices, templates, and exercises

4) 1 hour of 1:1 consultation which you can schedule at your leisure anytime before December 20, 2021.

Discover how to deliver your best CAB experience.

SPECIAL BONUS OFFER: When you purchase one of my CAB packages in 2021 (CAB Full Service, CAB Basic Service, or CAB Behind-the-Scenes Coaching Service) you'll receive a credit for the entire CAB Masterclass! Ask for details.


What happens after I register?

Each registrant will receive a personalized Zoom invitation from me with details regarding the entire masterclass series (4 dates).

Prior to the start of the first session, each participant will receive an online survey regarding their CAB experience, priorities, and questions. I will use this information to construct a practical and relevant agenda for each session.

In addition, copies of my CAB operations manuals will be shipped to your location. Books will be shipped from Amazon, so please allow 7-10 days for delivery. (US students only.)

What if I can't attend one of the sessions?

No problem. If you have a schedule conflict, contact Mike to discuss alternatives.

How can I contact the organizer with any questions?

To learn more about the Masterclass or Mike Gospe's CAB services, please contact me at mikeg@kickstartall.com.

Is my registration fee or ticket transferable?

No. Each ticket allows one specific participant to attend the Masterclass. Multiple attendees will require multiple tickets. 

However, an option for conducting a private Masterclass for your team is also available. Ask for details.


Share with friends


Online event

Refund policy

Refunds up to 1 day before event

{ _('Organizer Image')}

Organizer Mike Gospe

Organizer of CAB Masterclass: Harnessing the power of your virtual CAB in 2021

As a professional CAB facilitator for business-to-business (B2B) companies, I've designed and facilitated more than 100 CAB engagements. My Flipchart Guide to Customer Advisory Boards and my CAB Resource Center have become trusted resources used by CAB executive sponsors and practitioners around the world.

In this masterclass, I share my methodology, best practices, and secrets with you. My singular goal is to help you deliver your best CAB experience!

Save This Event

Event Saved