CAAOC Business Luncheon: "Challenges to Staying Fresh and Relevant: BJ's Ev...

Actions and Detail Panel

Sales Ended

Event Information

Share this event

Date and time

Location

Location

Center Club Orange County

650 Town Center Drive

Costa Mesa, CA 92626

View Map

Refund policy

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

CAAOC Business Luncheon: "Challenges to Staying Fresh and Relevant: BJ's Evolution to a $1 Billion Craft Brewer and Restaurant Chain"

For our next luncheon, our accomplished guest speaker will be Mr. Alex Puchner, Senior Vice President, Brewing Operations at. BJ’s Restaurants, Inc., a $1.1 Billion public company.

Since their humble beginnings back in 1978, BJ's continued to refine their brewhouse experience to make their restaurants a place where you can make the most of any meal. But it is not an easy feat to stay relevant and grow to a $1.1 Billion public company in an industry and at a time when change is happening at a dizzying speed. How does BJ's do it? Alex Puchner is in the middle of keeping BJ's and their brewhouses alive and well and tells us how he and the company manage relevance and growth.

Event Summary:

  • Overview of Alex's path after Cornell
  • BJ's concept and size when they hired him in 1995
  • BJ's current size, sales, market penetration, prototype restaurant
  • How did they get here? BJ's ongoing evolution as a restaurant brewery concept over 3 decades
  • BJ's strategic direction as a restaurant in 2020 and beyond: Takeout and delivery, marketing
  • Trends and current challenges in the craft beer market
  • BJ's strategic direction as a craft brewer in 2020 and beyond: Innovation, cans for off-premise, BJ's Beer Club, marketing
  • Q&A

11:30 AM Luncheon will begin promptly
12:00 PM Presentation/Q&A
1:30 PM Luncheon will end promptly

Become a member and save: Click here to sign up for membership.

Event Contact: Gaye Tomlinson, MBA ’05, Chair of CAAOC Business Lunches, gak23@cornell.edu, 714-742-2948.

BIO:
Alex Puchner has been in brewery management for BJ’s since starting up their first brewery restaurant in Brea, CA in 1996. Alex currently oversees BJ’s beer production in 6 breweries supplying 210 restaurants. Other key responsibilities include new brewery design and start-up, R&D, QA and beer education. Prior to BJ’s, Alex’s experiences include brewery design and start-up of Laguna Beach Brewing Co., Newport Beach Brewing Co. and Westwood Brewing Co. His professional brewing career began in 1993 as brewer for Huntington Beach Beer Co.
Before venturing into a career in brewing , Alex worked at Mattel, Inc. as a Product Manager from 1992 to 1993 and was a Consumer Research Manager/Analyst from 1988 to 1992.
Accolades: BJ’s beers have earned over 220 prestigious awards, including 36 medals at the Great American Beer Festival.
Beer Judging: BJCP National Beer Judge (Certified since 1990). Many years of judging experience at the Great American Beer Festival and World Beer Cup.
Homebrewing: Started homebrewing in 1986. Former member of the Maltose Falcons.

Alex majored Psychology at Cornell University and holds an MBA from University of Chicago, Graduate School of Business.

Date and time

Location

Center Club Orange County

650 Town Center Drive

Costa Mesa, CA 92626

View Map

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Organizer CAAOC

Organizer of CAAOC Business Luncheon: "Challenges to Staying Fresh and Relevant: BJ's Evolution to a $1Billion brewhouse"

Save This Event

Event Saved