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BusinessDecision Topics: Market Segmentation & LandScape for Library Staff

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BusinessDecision is a database and reporting tool available at no cost to subscribing library users. With BusinessDecision, small businesses and entrepreneurs can find new customers, evaluate potential store locations, focus direct mail and media buys, evaluate business potential, and develop business marketing, and sales plans.

The schedule and registration information is here: http://businessdecision-update-2015.eventbrite.com or http://civictechnologies.com/training/

The Market Segmentation session will provide an overview on market segmentation and LandScape, the segmention system used in BusinessDecision .

Agenda

Market Segmentation Overview (30 minutes)

  • What is market segmentation
  • Why use market segmentation
  • LandScape market segmentation
  • Q & A

We are using Eventbrite to manage the sessions and registration so watch for a confirmation email from Eventbrite. The confirmation will include the online meeting details. Note, the times will be listed as Pacific Time.

Any questions, contact Julie Peterson at Julie@civictechnologies.com


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