Business Workshop | How to Start Building Channel Partnerships
Event Information
About this Event
You are invited to join us in an intimate business workshop by Katrina Too, EIR & Program Operations at 500 Startups.
COVID-19 Update: All NewCampus sessions will be conducted remotely via Zoom. A link will be sent upon confirmation.
This is not a webinar. All NewCampus remote workshops are live, interactive and energising 90 minute sprints dissecting a practical tool, framework or methodology. Small class sizes for an intimate and interactive experience. Always includes hands-on exercises to start applying the new skill immediately.
Community learning: Learn together with other curious professionals from around Asia (or the world), who will become your future collaborators, clients or co-founders, as part of your weekly routine.
Led by an expert: Our workshops are hosted by industry practitioners and thought leaders shaping their fields.
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TODAY'S WORKSHOP
Partnerships are alternative channels to accelerate growth and sales. Companies regularly seek partners to gain access to new markets and channels, share intellectual property or infrastructure, or reduce risk.
In this workshop, you will learn how to plan, develop and manage channel partnerships as an acquisition channel that helps reduce the cost of acquiring new customers over time.
By the end of this class you will be able to:
- Understanding when is the right time to setup channels sales.
- How to setup your first partner program.
- Learn industry standard metrics and tools to track channel effectiveness.
This class is for:
- Anyone working in a partnerships role.
- Anyone in a startup sales role.
- Entrepreneurs and founders looking for a new sales channel.
Today's Speaker:
Katrina is currently managing the 500 Startups x Petronas B2B accelerator in Kuala Lumpur. Her experience is primarily in B2B marketing at software companies like HubSpot, TradeGecko, Saleswhale and ScanTrust.
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ABOUT NEWCAMPUS
NewCampus is a modern leadership school. We help rising execs, entrepreneurs and game-changers around Asia Pacific, take on the challenges of the unprecedented era ahead through skills, resources and community.
We host weekly business, tech and cultural events with industry leaders from companies like Grab, IDEO and Netflix. We also send a regular newsletter with curated business, tech and macro insights collected from our experts.
For more information, visit newcampus.co or follow @newcampushq.