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Business Wire Toronto Media Breakfast

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Toronto Board of Trade

77 Adelaide Street West

Toronto, ON M5X 1C1

Canada

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Join us for a discussion on how best to navigate the new world of media relations in the time of investor and other stakeholder activism, at the Business Wire Media Breakfast, with special guests Nathan Downer of CP24, Janine Allen General Manager of Kaiser Lachance Communications, and panel moderator Chaya Cooperberg, Chief Communications Officer, Senior VP Corporate Affairs at AmTrust Financial.

Journalists and media professionals get bombarded daily with emails and news releases. Those same journalists and media professionals also don’t have a lot of time. What is the most effective way to get their attention? What specifically are they looking for, and how do you overcome the compounding challenge of capturing media attention with the rise in prominent and press-savvy activist investors taking on companies as both sides seek the upper hand in controlling the narrative of news they want to disseminate?

For public companies especially, this can derail a carefully orchestrated media strategy and messaging campaign. What are the best strategies for companies to use that wish to get their message through all the noise?

Please contact Jennifer Doan at jennifer.doan@businesswire.com with any questions about the event.

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Location

Toronto Board of Trade

77 Adelaide Street West

Toronto, ON M5X 1C1

Canada

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