What’s happening? 26 million users, 50 million tweets a day, pointless babble, conversations, pass-along value, self-promotion, spam and news – that’s what’s happening.
Twitter has taken the world by storm and is now the 12th ranked website in the U.S. However, few are using it effectively as a business tool. Sure, some companies are creating promotional tweets, or using it to improve customer service, but what about using it as a true demand generation tool. How can you use it for sales?
With millions of internet users providing zettabytes of data on themselves through social media, social search is rapidly becoming one of the most powerful weapons in a marketer’s arsenal. Understanding how to mine and use this data effectively can help create targeted, effective and efficient marketing campaigns that will drive the next generation of sales.
The search function within Twitter is one of its most powerful features for finding and connecting with your target market, but many people don’t know how to use it effectively.
About Patrick O’Malley
Patrick O'Malley loves and lives Social Media, and can show you how to use LinkedIn, Twitter, Facebook, YouTube, and Google SEO them to get new sales, new referrals, and save time finding good prospects. You can see a sample video of his bizarre excitement about it at http://www.patrickomalley.com/
He has spoken to dozens of national and international audiences, and has trained countless sales and marketing people.Previously, he was the VP of Operations for the search engine that was tied with Google in the year 2000 (Northern Light). In fact, he knows 5 tricks which can get your company’s product onto the first page of Google, for free.
What you’ll learn:
● How to find people that may be potential customers
● How to find people with the titles of your target market
● Techniques to engage them
● Ways to get them to follow you
● How to keep them from un-following you
Come join us for an evening of networking and learn about the cutting edge of social media, and how you can use it to transform your business.
Thursday, April 22, 2010
This venue is also accessible via the T stops at Haymarket Station (Orange / Green Line) or Aquarium (Blue Line).
Refreshments: Light hors d'oeuvres and a cash bar will be provided
AMA Members should enter your discount code for 40% savings.
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Go to MarketingPower.com and join today!
About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.
The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.
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