Business success: learning to master the grey areas

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Event description
It is easy to get caught up in the details, but it can sometimes be more efficient and profitable to leave things undefined and grey.

About this event


Systems are critical to a successful business, but sometimes we get caught up in trying to manage and design controls for components that refuse to cooperate. When is it more efficient and profitable to leave things undefined and grey? When do we benefit from leaving things open and malleable? How do we build systems that help us become comfortable and eventually benefit from the messy parts of our work? This provocative session will challenge you and help you take your business to new levels. (webinar recorded 2/1/2019).


1. Discover how most accidents and failures happen when people are on autopilot.

2. Discuss how target fixation will lead you off course and potentially lead to critical failure.

3. Discuss how systems development for 80% of your business is crucial for performance as well as resource allocation.

4. Understand that there can be great success by learning to master the fluid space between systems when approached properly.

5. Identify energy use reduction opportunities and demonstrate the potential cost benefit.

6. Explain the value of “data mining”—what it means and when it should be used.


Free to view

Pay $95.00 for credit


Builders, remodelers, architects, building performance consultants, code officials, contractors, designers, educators, government officials, home inspectors, HVAC contractors, realtors, renewable energy contractors, manufacturers, multifamily owners and managers, researchers, students, suppliers, utility representatives, weatherization specialists...and anyone involved in the residential building community.


Intro to speaker

Introduce the core concept

  • Things you can control and things you cannot
  • Efficiency, investment, resource allocation : outcome

Identify shortcomings and misalignment in drive to measure

  • Subsequent misdirection of business based on outcomes from ‘wrong’ measurements

Chaordic management as a powerful tool

Ten keys for success and where they can be implemented

Failure while focused and how to remain on coursen

Building systems for the 85% and how to reallocate your resources during the day.

  • Redistribution of tasks and responsibilities
  • Building a culture of responsibility
  • Walk through examples of simple systems
  • Walk through examples of flag development
  • Guidance toolkit

Chaordic systems

  • Difference between ad hoc chaoctic systems, Analytical Order, and Chaordic
  • Case Study – example of success

Seven Breaths Exercise - a decision making tool for getting unstuck

Putting it all together – summary

  • Words of encouragement


In order to receive credit for viewing this webinar, you'll need to pass a short quiz. A link to the quiz will be provided in your registration confirmation email. Separate registration is required for each individual requiring continuing education credit.

All credits have different expiration dates, so it is to your advantage to take the quiz as soon as possible.

AIA Members of the American Institute of Architects will receive 1 LU for computer based course. This is an intermediate level course and expires 5.14.2022. Questions about AIA credits should be directed to Lonna Berg at 608.210.7157 or Click on the following link to read our AIA CES Provider statement:

BPI This webinar has been pre-approved for 0.5 BPI CEUs.

NARI This webinar is approved for 1 NARI CEU.

RESNET This course has been approved by RESNET for 1 professional development credit.

WI-DSPS Wisconsin Department of Safety and Professional Services has approved this course for 1 CEU for the following credentials: Dwelling Contractor Qualifier Certification and UDC-Construction Inspector Certification. Note that you may not retake the same course for credit more than once during the 1-, 2- or 4-year term of your specific credential.

This webinar will not be pre-approved for GBCI credits; however, if you believe the content is applicable to your credential, you can self-report credits.


Michael Anschel, Otogawa-Anschel Design Build

Michael is a nationally recognized expert on green design and building with over 23 years of experience. He writes for various publications and trains and speaks at events around the country. Michael is the owner of OA Design-Build, an award winning and nationally celebrated firm. He also serves as CEO of Verified Green Inc. which consults with local government, product manufacturers, suppliers, builders and architects on green buildings. Michael led the effort to develop GreenStar Home Certification, and was past president of the national GreenStar Alliance.


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This webinar was recorded on 2/1/2019 and is approximately 63 minutes in length.

Please see our FAQ page, call 608.210.7114 or email our registration contact:


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