Free

Business Strategy Using Your IP

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Collabor8te

22 Montrose Street

Glasgow

G1 1RE

United Kingdom

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This one hour free event is aimed at providing anyone with any kind of business, even an individual with a freelancing service or an idea for a business, with an appreciation of how to recognise the intellectual property in their business and how to devise a business strategy by making the most of the intellectual property and the rights available.

This is a rare introductory masterclass that goes beyond simply giving a theoretical understanding of what intellectual property is and how to protect it. Instead this event allows participants to really apply principles to the context of their business, and how to optimise productivity and competitiveness by strategising around the produce of intellectual effort, as well as innovating business IP further for longevity.

Topics covered include:

  • What is 'Intellectual Property'?
  • Recognising existing IP
  • Identifying IP from a new idea
  • IP in services and commerce
  • To protect or not to protect?
  • Business model vs business strategy vs IP strategy
  • IP at the heart of SWOT analysis
  • How to shape a business strategy
  • Planning innovation for business longevity
  • Managing risk and change

Participants are given the opportunity to book a free private consultation with a qualified intellectual property specialist to advise on their business IP and strategy.

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Date and Time

Location

Collabor8te

22 Montrose Street

Glasgow

G1 1RE

United Kingdom

View Map

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