(Business) Storytelling For Sales Workshop
Wednesday, January 25, 2017 from 9:00 AM to 5:00 PM (PST)
San Francisco, California
London, United Kingdom
Why Executives, Managers, and Leaders at all levels are “racing” to take this workshop?
Because the BEST sellers are STORYTELLERS!
Why Storytelling for Sales™?
The best sellers are good storytellers. 10 years of research shows that in complex sales, the best sellers are nearly 200% better than their peers. Often, we look at these start performers and believe their storytelling skills are a natural gift, unattainable by the majority. But it’s not. We’ve cracked the code of storytelling in sales situations. Storytelling for Sales™ helps close the gap between the average and the star sales performers by imparting fundamental skills needed to operate effectively within any sales process. Storytelling is a skill that anyone can learn - it requires some knowledge, a few new habits and some practice.
See the short overview video:
These are some of the reasons Storytelling for Sales™ increases your sales:
- Faster connection with your prospect
- A longer, more-trusted relationship with your buyer
- Fewer roadblocks because anti-stories are overcome with better stories
- A faster sale because the buyer is emotionally engaged in the process
- More sellers operating at the star-performer level
- Greater buy-in for your solution across the organisation because everyone knows and can tell its story
In 2015, a divisional GM contacted us about three months after attending the program. He explained that he had a project he had been pitching to the board for several years with no success. He had recently tried it again. This time, he had used the program's clarity story pattern to construct his pitch. Instead of 30 minutes, the pitch only took 10 minutes. The chairperson looked around the room, and said “let’s do it.” One of the other board members asked what it would take to roll the project out faster and more broadly than I had proposed. He said “I didn’t even expect the project to be approved, let alone considered the funding to roll out faster and more broadly. So I went with my gut and said ‘$5 million’. It was approved as well.”
About the workshop
It’s a pragmatic and sales-oriented program. Sellers will learn how to use their own stories as well as stories from their company to establish rapport, build credibility, demonstrate value and ask for the business. They'll learn how you can’t beat a problematic story with a fact – it can only be beaten by a better story. They'll learn how to make their own stories even better. And just as importantly, they'll find out when not to tell a story. The program provides the storytelling skills to help close opportunities more quickly and increase sales.
More than a workshop
Storytelling for Sales™ is not a one-off workshop but a complete six-month program. It includes:
- A full one-day workshop. The workshop is highly interactive as we strongly believe in the power of practical activities to foster learning. Throughout the day you will engage in hands-on activities designed to build your storytelling skills and confidence.
- This workplace-based program includes 24 weekly micro-tasks, spread over six months, which will embed and enhance what was learnt in the workshop.
Who should attend?
Storytelling for Sales™ is designed for any seller or sales manager who wants to influence, inspire and make more sales, faster.
About your facilitator...
Mark is the co-author of Storytelling for Sales™ and is considered one of the world's leading business storytelling facilitators. As well as an international authority on the application of story approaches in business environments, Mark is an experienced leader, strategist, consultant, and facilitator with over 30 years experience in a wide variety of operational, policy, and senior managerial appointments in both the public and private sectors. Mark's key strengths include an excellent understanding of organizational dynamics and behavioral psychology, a collaborative and team based approach to work, and strong relationship development abilities. Mark's focus is on helping organizations create environments where staff can achieve their full potential.
"Putting Stories to Work"
Learn the business storytelling secrets Shawn, the co-author of Storytelling for Sales™, shares with leaders around the world and now applied in Global 1000 companies:
OUR WORKSHOPS ARE BUSINESS FOCUSED, PRACTICAL AND DESIGNED TO PROVIDE SKILLS THAT CAN BE APPLIED IMMEDIATELY
January 25, 2017
Casa Madrona Hotel
801 Bridgeway Sausalito, CA 94965 United States
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Persona GLOBAL® is a performance development management consultancy that publishes & distributes culturally adapted, customizable workshops, coaching & e-authoring tools, assessments, virtual reality simulations & business games through its global partner network. Targeted talent solutions for improving leadership, employee engagement & more! A unique business model, partnering with training & HR professionals worldwide. Content is available in up to 38 languages, from 11 countries & originates in consulting for bottom line performance improvement. Certified local facilitators are catalysts in enabling companies to achieve personal & business goals. The approach is practical, focused on immediate application, measurement, skill development & behavioral change.