Business Storytelling for Impact | Win Hearts and Minds to Persuade

Actions and Detail Panel


Event Information

Share this event

Date and time



Online event

Event description
We make it easy to write and nail your next pitch, presentation, or speech, applying the same structure used by Pixar Animation Studios.

About this event

Get audiences on board with your new idea, plan, or initiative, using the simple but powerful Pixar story structure.

In our Business Storytelling for Impact Training Series, we teach 3 narrative structures that take the complexity out of storytelling, so that you have a practical, ready-to-use skill you can apply right away to benefit your business or organization. We call these structures StoryHacks.

This workshop focuses on StoryHack #3, which will help you win the hearts and minds you need to persuade key audiences to take the action you want. This structure will cut the time it takes to formulate your thoughts into a well-structured outline for your next big pitch or presentation. It will lower your anxiety level about whether what you’re going to say will work or not because you're using an industry-tested story structure designed to work every time. You'll feel polished and poised to do your best.

"A huge thank you to the communicate4IMPACT team led by Douglass Hatcher and Lisa-Marie Hatcher for an incredible session to learn tangible skills for business storytelling! Our team learned key tricks to communicate impactful outcomes. Thank you again for sharing this experience with our team and we encourage our community to take part in the beautiful training programs led by the communicate4IMPACT team!"

—Douar Tech

"Humor, encouragement, immediate feedback, intelligently- chosen examples, and great chemistry between Douglass and Lisa-Marie, all of these will spark your interest in storytelling. At the end, you leave with a StoryHack in your back pocket, fully explained and ready for implementation. Perfect for trainers, bloggers, speakers, writers, or job interviewers. This course is a valuable gem!"

—Maria Mavropoulou

Share with friends

Date and time


Online event

{ _('Organizer Image')}

Organizer Douglass Hatcher, CEO communicate4IMPACT

Organizer of Business Storytelling for Impact | Win Hearts and Minds to Persuade


Former speechwriter, trusted by CEOs and politicians, now trains businesses to incorporate storytelling in everything they do.

I co-founded communicate4IMPACT (C4I) after a long career as a speechwriter to politicians and captains of industry. While I've always believed in the power of words to drive change, it wasn't until a few years ago that I began to see the power of storytelling to drive competitive advantage and brand differentiation, especially in business. It was during my time at a Fortune 500 company that I began to see the role of storytelling in making products and services matter to the audiences you want to reach.  I had an opportunity to train hundreds of employees as part of a global workforce in the art and science of business storytelling.  

Before co-founding C4I, I led thought leadership, executive communications, and storytelling at Mastercard in Purchase, New York.  Prior to Mastercard, I spent two decades in Washington, DC, where I worked on Capitol Hill in senior positions in both the U.S. Senate and House of Representatives. Early in my career, I was the speechwriter for the CEO and Chairman of the Board for the Corporation for Public Broadcasting which helps fund PBS and NPR. Immediately prior to Mastercard, I was senior advisor and speechwriter to U.S. Senator Olympia Snowe of Maine.


Highly-successful sales and account development professional now trains business leaders to use storytelling to differentiate their brands and create competitive advantage.

I’ve always been drawn to jobs that involve the use of language and creativity to persuade others. Throughout my career, I’ve given marketing and sales presentations in some capacity in both public and private sectors. Those roles ranged from preparing global U.S. Army budget reports for review by the Joint Chiefs of Staff to developing global account presentations for American Express Corporate Services to promoting various products in one-on-one sales pitches in the pharmaceutical space. In each role, I was using data and information to persuade people to take some kind of action, long before the term “business storytelling” was a coined phrase.  

As co-founder of communicate4IMPACT, I’m using all those experiences on both the operational, creative and training sides of our business. But most importantly, I’m getting to use those experiences to help others achieve success through the art and science of business storytelling.

Save This Event

Event Saved