Business Storytelling for Impact | 3 StoryHacks in 3 Hours

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Learn the same 3 story structures used by Oscar, Emmy, and other award winners to create content that connects, captivates and converts.

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"Humor, encouragement, immediate feedback, intelligently- chosen examples, and great chemistry between Douglass and Lisa-Marie, all of these will spark your interest in storytelling. At the end, you leave with a StoryHack in your back pocket, fully explained and ready for implementation. Perfect for trainers, bloggers, speakers, writers, or job interviewers. This course is a valuable gem!"

—Maria Mavropoulou

Why You Need this Workshop.

Businesses large and small are increasingly using content to attract customers and drive loyalty. But the people who need to create that content—whether it's pitching, creating social media, writing an origin story, or preparing a speech—often find that creating quality content quickly that converts their audiences into taking action can be a struggle.

How this Workshop Can Help You.

That’s why, we teach 3 simple story structures (we call them StoryHacks) to help business people create better content faster, especially when they're under pressure.

Our 3-hour workshop via Zoom teaches the same story structures used by Oscar, Emmy, Golden Globe, and Tony award winners. These structures not only help people create content when they're stuck with writer's block, or asked to speak on the fly, but they also help to ensure that their content connects with audiences, holds their attention, and inspires them to take action.

What to Expect from the Workshop.

For each of the 3 StoryHacks, we walk participants through the benefit, the explanation, real-world examples, and exercises. The exercises include writing and revising an answer to "what do you do?" Then we recap the lessons in a unique way that boosts retention. We want to make sure that each participant walks away from the workshop ready to apply what they've learned right away, along with a well-crafted elevator pitch!

Who We Help.

Everyone who needs to create content for their business can benefit from this workshop. We've helped everyone from solopreneurs to CEO's, individuals to teams. We'd love to help you, too.

Our Workshop By the Numbers.

20 lessons with examples, exercises, videos, and more

6 writing exercises reviewed with feedback

5 pictorial recaps to reinforce retention

3 hours of live interactive learning and networking

3 StoryHacks to help you create better content faster

2 instructors with speechwriting and sales backgrounds

1 beautifully-crafted elevator pitch written by you

1 certificate of completion

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Organizer Douglass Hatcher, CEO communicate4IMPACT

Organizer of Business Storytelling for Impact | 3 StoryHacks in 3 Hours


Former speechwriter, trusted by CEOs and politicians, now trains businesses to incorporate storytelling in everything they do.

I co-founded communicate4IMPACT (C4I) after a long career as a speechwriter to politicians and captains of industry. While I've always believed in the power of words to drive change, it wasn't until a few years ago that I began to see the power of storytelling to drive competitive advantage and brand differentiation, especially in business. It was during my time at a Fortune 500 company that I began to see the role of storytelling in making products and services matter to the audiences you want to reach.  I had an opportunity to train hundreds of employees as part of a global workforce in the art and science of business storytelling.  

Before co-founding C4I, I led thought leadership, executive communications, and storytelling at Mastercard in Purchase, New York.  Prior to Mastercard, I spent two decades in Washington, DC, where I worked on Capitol Hill in senior positions in both the U.S. Senate and House of Representatives. Early in my career, I was the speechwriter for the CEO and Chairman of the Board for the Corporation for Public Broadcasting which helps fund PBS and NPR. Immediately prior to Mastercard, I was senior advisor and speechwriter to U.S. Senator Olympia Snowe of Maine.


Highly-successful sales and account development professional now trains business leaders to use storytelling to differentiate their brands and create competitive advantage.

I’ve always been drawn to jobs that involve the use of language and creativity to persuade others. Throughout my career, I’ve given marketing and sales presentations in some capacity in both public and private sectors. Those roles ranged from preparing global U.S. Army budget reports for review by the Joint Chiefs of Staff to developing global account presentations for American Express Corporate Services to promoting various products in one-on-one sales pitches in the pharmaceutical space. In each role, I was using data and information to persuade people to take some kind of action, long before the term “business storytelling” was a coined phrase.  

As co-founder of communicate4IMPACT, I’m using all those experiences on both the operational, creative and training sides of our business. But most importantly, I’m getting to use those experiences to help others achieve success through the art and science of business storytelling.

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