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Business Series: Branding and Marketing 101

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LA Law Library

301 West 1st Street

Los Angeles, CA 90012

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Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

  • Approach to marketing on a budget
  • Defining and protecting your brand
  • Promoting your company and product or service
  • Basing your marketing initiatives on research and data

Presented by Erin Kapczynski:
Erin Kapczynski is V.P. of Marketing for Purch, a digital content and commerce company and the largest online technology publisher in the U.S., with over 100M monthly unique visitors. In this role, Erin oversees global consumer and corporate marketing that drives ad sales, eCommerce, and lead-gen, all amounting to more than $100 million dollars in annual revenue.

Erin has spent nearly two decades in the marketing field with a majority of that time working in the digital media and advertising industries. Prior to Purch, Erin served as VP of Marketing at Panache, a digital video monetization tech startup acquired by WPP, and a strategic marketing consultant at Demand Media. Previously, she held high-level marketing positions at Move.com and Herbalife HQ, where she focused on international marketing.

True to Erin’s borderline obsessive love of all things digital media, she has served as Interactive Emmy Awards judge, IAB MIXX Awards judge, and continues mentoring individuals and tech start-ups in the L.A.-area, as well as guest lecturing at the city’s premier universities, including UCLA.

A virtual L.A. native by way of Ukraine, Erin lives in Santa Monica, CA where she wears lots of sunscreen. When she’s not correcting people on the spelling of her last name, she likes to browse art exhibits and lift kettle bells. She speaks English, Russian, some French and a bit of Polish.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.


For more information or to register please visit www.lalawlibrary.org or call 213.785.2516.

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LA Law Library

301 West 1st Street

Los Angeles, CA 90012

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