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Business Models Fundamentals in Medtech

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Sunnybrook Health Sciences Centre

2075 Bayview Avenue

Lecture Theatre M6-502 (M-Wing, 6th floor, Room 502)

Toronto, ON M4N 3M5

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Speaker: Dr. Harold Wodlinger, PhD, PEng

Harold Wodlinger is a Consultant to the medical device industry. He has more than thirty years of experience in engineering, operations, sales, and management, and a proven track record in the areas of strategic planning, product development, business development, and due diligence.

Harold is Chairman of Rhythm Xience (cardiac EP products) and Exact Imaging (prostate cancer imaging), is a Director of ChipCare (POC diagnostics), and acts as a board observer for Physcient Inc. (surgical dissector) and Conavi (ultrasound catheters). Four previous board positions resulted in successful exits. He is also an Adjunct Professor at the University of Toronto in the Institute of Biomaterials and Biomedical Engineering where he teaches a graduate course in Medical Product Development.

Harold has lead the design and development of more than a dozen commercial medical devices that have treated hundreds of thousands of patients and is a listed inventor on more than 30 patents and patent applications. Recent development projects include a device to penetrate chronic total occlusions in cardiac and peripheral arteries, a next generation, non-invasive cardiac mapping system, and a revolutionary stroke rehabilitation system.

Prior to becoming a consultant, Harold founded Biomedical Instrumentation Inc., a company that developed and manufactured equipment in the field of cardiac electrophysiology. The company sold more than 500 systems in 20 countries and was acquired by the Quinton Instrument Company of Seattle.

Abstract: There are three common business models used in Medtech: (i) build value to license, (ii) build value to acquire, and (iii) build value to be big and independent.

Start-up companies need to decide on this strategy early in their development because there are serious implications for fund-raising, regulatory and IP decisions.

This lecture will review the characteristics, advantages and disadvantages of each model, discuss the strategies and tactics used to implement them, and involve the audience in interactive case studies.

N.B. For remote participants, please join our Medventions LinkedIn group at www.sunnybrook.ca/medventions to watch the live webcast.

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Date and Time

Location

Sunnybrook Health Sciences Centre

2075 Bayview Avenue

Lecture Theatre M6-502 (M-Wing, 6th floor, Room 502)

Toronto, ON M4N 3M5

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