$1,395 – $1,595

Business Model You® Certified Practitioner Training San Francisco 2019

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San Francisco

The Golden Gate Club

135 Fisher Loop

San Francisco, CA 94129

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Event description


Business Model You® Certified Practitioner Course
— Essential Training for Professional Advisors —

Day 1 End User Experience: Thursday, April 11, 2019
Day 2 Practitioner Experience: Friday, April 12, 2019

Both sessions 9:30 till 4:30 pm

The experiential Business Model You® Certified Practitioner Course teaches you to think and feel in personal business model terms—then shows you how to use the methodology within your own professional practice.

A select group of 27 participants will spend two immersive days experiencing and practicing the Business Model You® methodology, as both end users and as practititioners Working directly with the method's originator, you will study and learn the following:

  • Constructing and Debriefing Personal Business Models
  • Canvas and Three Questions™ Coaching Practicum
  • Workshop and Training Design

You will alternately serve as coach, client, and observer as you practice the techniques, gaining a true 360° perspective on the methodology. Work with your colleagues will include a blend of interactive presentations, pair and team exercises, case studies, structured feedback sessions, and group-generated Q & A with the method's originator. Candidates who successfully complete the two-day program will be Awarded a Master Class Certified Practitioner certificate.

Enrollment Prerequisites

Applicants must commit to two full days of training. Enrollees will be informed as to specific preparations upon acceptance into the course.

Who Should Attend

  • Managers, coaches, consultants, counselors, and others who serve as formal or informal career/professional development advisors
  • Entrepreneurs or leaders striving to align employee actions with enterprise aims
  • Human resource professionals seeking a more enlightened approach to people development

What You Will Learn

You will master the Business Model You® approach to work redesign and management
Specifically, you will:

  • Master correct Personal Canvas technique
  • Study and practice Personal Business Model debriefing and facilitation techniques
  • Practice Canvas and Three Questions Coaching™
  • Learn to integrate the Business Model You® methodology with your own professional practice by designing your own workshop or coaching session

Please note that registration is for two full days on April 11 and 12, 2019.

Day 1 User Experience: Redesign Your Career

Thursday April 11, 2019
Doors open: 9:00 am
Training begins promptly at 9:30 am

Program Overview


  1. Set Today's Goal: What Brought You To San Francisco?
  2. Two Critical Business Model Lessons in 5 Minutes
  3. Guided Tour of the Enterprise Business Model Canvas
  4. Practice Drawing a Familiar Business Model


  1. Guided Tour of the Personal Business Model Canvas
  2. Draw Your "As-is" model
  3. Pair & Share "Painstorm"

- Coffee Break -

  1. Personal Business Model Revision Case
  2. Think Out Loud Lab: Partners Create New Possibilities For You
  3. Colleague Buzz / Q & A: Ask the Author
  4. Pair & Share
  5. Morning Summary / Group Picture / Change Seats

- Lunch -


  1. Draw New, "To-Be" Personal Business Model
  2. Think Out Loud Laboratory 2: Partners Revise Your Model
  3. Debrief | Q & A: Ask the Author

- Coffee Break -


  1. Test Your New Model
  2. Share With Colleagues
  3. Roleplay: Play Yourself at the Reunion
  4. Summary and Evaluation

Social Hour / Networking

Day 2 Practitioner Training: Master Class

Friday April 12, 2019
Doors open: 9:00 am
Program begins promptly at 9:30 am

Program Overview

  • Facilitator Guide Overview
  • Set Your Goals: How Will You Use the Methodology?
  • Simple Rules for Drawing Canvases
  • Draw a New "As-is" Canvas
  • Pair & Share
  • Introduction to Canvas and Three Questions™ Coaching

- Coffee Break -

  • Canvas Coaching Practicum I in Trios
  • Coaching Sharing & Debriefing
  • Define Your Professional Identity in 7 Words
  • Morning Wrapup, group picture, table change

- Lunch -

  • Put Yourself on the Line!
  • Training Design Overview
  • Training Design Practicum Part I

- Coffee Break -

  • Training Design Practicum Part II
  • Training Design Presentations
  • Summary and Evaluation
  • Presentation of Certificates

Participation is strictly limited to a maximum of 27 participants. Participation fee includes:

  • 79-page facilitator guide Including complete 20-page workshop script/scenario
  • Three oversized Personal Business Model Canvas posters
  • Lifetime access to the Redesign Your Career with a New Personal Business Model Online
    Training Course (in English)
  • Lunches plus daylong refreshments

Participants who successfully complete the two-day program will be Awarded a Master Class Certified Practitioner certificate.

NOTE: Program is subject to change without notice. Please contact the organizer (info at BusinessModelYou.com) with questions.
Cancellation terms: If you cancel up to six weeks before the event, 50% of your workshop fee will be refunded. After that date we cannot refund fees for any reason, but at any time you may designate someone else to attend the workshop in your place. Tickets prices will be refunded 100% if the workshop is canceled at the organizer's discretion. The organizer cannot be held responsible for travel reservation losses or inconvenience resulting from cancellations.

About the Location

Golden Gate Club

The Golden Gate Club is a beautiful Spanish Colonial style event facility located in the heart of the Presidio, the serene 1,480-acre national park immediately south of the Golden Gate Bridge in San Francisco. The Presidio's history stretches back to 1776, and today the site features stunning views of San Francisco Bay, the Golden Gate Bridge, Alcatraz, and the Presidio forest. The Golden Gate Club is a 5-minute Lyft or Uber ride from the historic Marina District, which offers San Francisco's best combination of colorful yet reasonably-priced accommodations.

Watch Sushma Panikker describe the two-day workshop in detail. Visit Business Model You Community

Participant Praise for Business Model You®

"I learned more about strategy during the first two hours of the Business Model You® workshop than I did in two full days of expensive 'strategy training' in Paris."

Pavel Novak, Negotiation Trainer, Czech Republic

"The notes from the Master Class are invaluable."

Jane Leonard, Career Coach, UK

"Big insights. Very clear. Bestows confidence!"

Marco van Damme , Entrepreneur, The Netherlands

"The days had a nice flow, making it easy to learn. Gave me the confidence to start building skill in delivering my own workshops."

John Thompson, Consultant, UK

"I love BMY Because it gives business model clarity, focus, and direction - all on one
page, with a proven, step-by-step method based on the building blocks of business itself It's simple, fast, and effective The visual aspect. is fun and engaging and, yes — it works !"

Bryan Lubic, Professional Development Advisor,
San Diego State University

"The facilitators were awesome :-)"

Laurence Pratt, User Experience Designer, UK

"This is an incredible book. It has changed my own life as well as those of my clients."

Mary Anne Shew, Small Business Consultant,
Rochester, New York

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San Francisco

The Golden Gate Club

135 Fisher Loop

San Francisco, CA 94129

View Map

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