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Business Model You® Certified Practitioner Course led by Dr. Timothy Clark in Amsterdam November 15-16, 2018

Business Model You, LLC

Thursday, November 15, 2018 at 9:00 AM - Friday, November 16, 2018 at 5:00 PM (CET)

Business Model You® Certified Practitioner Course led...

Registration Information

Registration Type Remaining Sales End Price * Fee Quantity
Regular Tickets - Certified Practitioner Course Sold Out Nov 14, 2018 €1,645.00 €0.00
Regular Tickets - Group discount
For two or more people signing up jointly
Sold Out Nov 14, 2018 €1,495.00 €0.00
* Prices include MwSt./USt.

Share Business Model You® Certified Practitioner Course led by Dr. Timothy Clark in Amsterdam November 15-16, 2018

Event Details

Business Model You® Certified Practitioner Course
 -  Essential Training for Professional Advisors -

Day 1 User Experience: Thursday, November 15
Day 2 Practitioner Experience: Friday, November 16

- Both sessions 9:30 till 4:30 pm -


The experiential Business Model You® Certified Practitioner Course teaches you to think and feel in personal business model terms—then shows you how to use the methodology within your own professional practice.

A select group of 30 participants will spend two immersive days experiencing and practicing the Business Model You® methodology, as both end users and as practititioners. Working directly with the method's originator, you will study and learn the following: 

  • Simple Rules for Avoiding Common Canvas Mistakes
  • Debriefing Personal Business Models
  • Canvas and Three Questions™ Coaching Practicum
  • Workshop and Training Design

You will alternately serve as coach, client, and observer as you practice the techniques, gaining a true 360° perspective on the methodology. Work with your colleagues will include a blend of interactive presentations, pair and group exercises, case studies, structured feedback sessions, and group-generated Q & A with the author. Candidates who successfully complete the two-day program will be Awarded a Master Class Certified Practitioner certificate. 


Enrollment Prerequisites

Applicants must commit to two full days of training. Enrollees will be informed as to specific preparations upon acceptance into the course.

Who Should Attend

  • Coaches, managers, consultants, counselors, and others who serve as formal or informal career advisors 
  • Entrepreneurs or leaders striving to align employee actions with enterprise aims
  • Human resource professionals seeking a more enlightened approach to people development

What You'll Learn
You will master the Business Model You® approach to work redesign and management  Specifically, you will:

  • Master correct Personal Canvas technique
  • Study and practice Personal Business Model debriefing and facilitation techniques
  • Practice Canvas and Three Questions Coaching™
  • Learn to integrate the Business Model You® methodology with your own professional practice by designing your own workshop or coaching session

Please note registration is for two full days on November 15 and 16.


Program Overview

Day 1 User Experience: Redesign Your Career   

Thursday 15 November 2017  
Doors open: 9:00 am
Program begins promptly at 9:30 am



  1. Set Today's Goal: What Brought You To Amsterdam?
  2. Two Critical Business Model Lessons in 5 Minutes
  3. Guided Tour of the Enterprise Business Model Canvas
  4. Practice Drawing a Familiar Business Model


  1. Guided Tour of the Personal Business Model Canvas
  2. Draw Your "As-is" model
  3. Pair & Share "Painstorm" 

 - Coffee Break -

  1. Personal Business Model Revision Case
  2. Think Out Loud Lab: Partners Create New Possibilities For You
  3. Colleague Buzz / Q & A: Ask the Author
  4. Pair & Share 
  5. Morning Summary / Group Picture / Change Seats

- Lunch -


  1. Draw New, "To-Be" Personal Business Model 
  2. Think Out Loud Laboratory 2:  Partners Revise Your Model 
  3. Debrief | Q & A: Ask the Author

- Coffee Break -


  1. Test Your New Model
  2. Share With Colleagues
  3. Roleplay: The Reunion
  4. Summary and Evaluation 

Social Hour / Networking


Day 2 Practitioner Experience: Master Class

Friday 16 November 2017  
Doors open: 9:00 am 
Program begins promptly at 9:30 am

  • Facilitator Guide Overview
  • Set Your Goals: How Will You Use the Methodology? 
  • Simple Rules for Drawing Canvases
  • Draw a New "As-is" Canvas
  • Pair & Share
  • Introduction to Canvas and Three Questions™ Coaching  

- Coffee Break -

  • Canvas Coaching Practicum I in Trios
  • Coaching Sharing & Debriefing
  • Define Your Professional Identity in 7 Words
  • Morning Wrapup, group picture, table change  

- Lunch -

  • Put Yourself on the Line!
  • Coaching Practicum II in Trios: Build a New Model Based on Professional Identity
  • Training Design Overview  
  • Training Design Practicum Part I

- Coffee Break -

  • Training Design Practicum Part II
  • Training Design Presentations
  • Summary and Evaluation
  • Presentation of Certificates

Participation is strictly limited to a maximum of 30 participants. Participation fee includes:

  • Newly revised 82-page Facilitator Guide including complete 20-page workshop script/scenario
  • Two oversized Personal Business Model Canvas posters
  • Lifetime access to the Redesign Your Career with a New Personal Business Model Online
    Training Course (in English)
  • Lunches plus unlimited daylong refreshments 

Participants who successfully complete the two-day program will be Awarded a Master Class Certified Practitioner certificate.

The ICF recognizes our Certified Practitioner course as 16 hours of Continuing Coaching Education (CCE) if you are an accredited ICF Coach.

NOTE: Program is subject to change without notice. Please contact organizer Mercedes Hoss (Mercedes at with questions.

Cancellation terms: If you cancel up to one month before the event, 50% of your workshop fee will be refunded. After that date we cannot refund fees for any reason, but at any time you may designate someone else to attend the workshop in your place.

Tickets prices will be refunded 100% if the workshop is canceled at the organizer's discretion. The organizer cannot be held responsible for travel reservation losses or inconvenience resulting from cancellations.


Watch Sushma Panikker describe the two-day workshop in detail.



Learner Praise for Business Model You®

“I learned more about strategy during the first two hours of the Business Model You® workshop than I did in two full days of expensive 'strategy training' in Paris.” Pavel Novák, Negotiation Trainer,  Czech Republic

“Big insights. Very clear. Bestows confidence!” Marco van Damme, Entrepreneur, the Netherlands

“Gave me insights on how to improve the scalability of a personal model. Very useful!” Hubert Gazet, Life Coach, France

“The day had a nice flow, making it easy to learn. Gave me the confidence to start building skill in delivering my own workshops.”  John Thompson, Consultant, U.K.

“The notes from the Master Class are invaluable.”  Jane Leonard, Career Coach, UK

“The facilitators were awesome :-)” Laurence Pratt, User Experience Designer, UK

“I am very satisfied.” Andro Globon, Executive, Construction Cluster of Slovenia

"Great content, well structured, logical and clear. Facilitators are motivating and supportive. I am absolutely happy." Ksenia Kashirina, Life Coach, Moscow

"I'm glad I decided to take part." Erna van Poppel, Personal PR Trainer, the Netherlands.

“Business Model You is changing lives for me and others here in Brazil!”  Guilherme Evangelista, Entrepreneur.

“Very useful, great methodology which I will be applying tomorrow!”  Jan Kidd, U.K.

“Great new insights, great networking. We need to bring this to Airbus!” Lukas Lejring, Strategy Manager, Airbus.

Have questions about Business Model You® Certified Practitioner Course led by Dr. Timothy Clark in Amsterdam November 15-16, 2018? Contact Business Model You, LLC

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When & Where

Regardz Zilveren Toren
Stationsplein 51
1012 AB

Thursday, November 15, 2018 at 9:00 AM - Friday, November 16, 2018 at 5:00 PM (CET)

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Business Model You, LLC

About the Facilitator 

Dr. Timothy Clark is an entrepreneur, NEXT-certified entrepreneurship trainer, and author who leads the global personal business model movement at After selling his startup to a NASDAQ listed entity in a multi-million-dollar transaction, Tim completed doctoral research in international business model portability and went on to author or edit five books on entrepreneurship, business models, and personal development, including the international bestsellers Business Model You and Business Model Generation, which together have sold nearly a million copies in 26 languages.

About the Organizer and Co-Facilitator 

Mercedes Hoss (BBA)  is an experienced business model designer, facilitator & project manager. She supports (inter)national organizations with the development and improvement of business models by getting teams and individuals to think broadly and expansively about their own strategies and business models. 

With 20+ years of hands-on management experience, 16 of which in leading functions in the areas of IT (ERP/ consolidation/ financial integration) and business/ process optimization for international corporates,  she enjoys realizing the successful impact of implementing new tools, skills and mindsets within organizations. 

Mercedes is a certified business coach, LEGO® SERIOUS PLAY® facilitator and Business Model You® Practitioner. Originally from Argentina, she lived in the US, England and Chile and has been in Munich since 2008. She speaks English, German and Spanish.

  Contact the Organizer

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