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Business Model Canvas II - Introduction to Value Proposition Design

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Coleman Center

1 E Jackson Blvd.

Suite 7900

Chicago, IL 60604

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*Coffee & light snacks provided*

VALUE PROPOSITION DESIGN Session Goal:

To introduce the audience to the art of Value Proposition Design and how it can be applied to a variety of purposes regardless of entrepreneurial ambitions

To achieve this, we will:

  • Introduce the DoTank Business Design toolkit that has been developed over many years and developed from a variety of sources

  • Introduce the use of the Empathy Mapping and Value Proposition Design tools where the attendees will work in teams to develop their understanding of a specific customer segment and design a winning value proposition

At the end of the workshop attendees will:

  • Have had exposure to the fundamentals of Value Proposition Design within the context Business & Strategy Design

  • Have had hands on experience with the use of the Value Proposition Design tool

This is part two of a three part series. This workshop will acquaint attendees with "Value Proposition Design" and how it is helpful for emerging and established businesses.

What is value proposition design? Learn more

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Date and Time

Location

Coleman Center

1 E Jackson Blvd.

Suite 7900

Chicago, IL 60604

View Map

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