CA$2,541.48 – CA$2,823.87

Business Model and Value Proposition Masterclass by OCAD U CO and Strategyz...

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Location

OCAD U CO Design Studio

130 Queens Quay East

Suite 4R

Toronto, ON M5A 3Y5

Canada

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Refund Policy

Refund Policy

No Refunds

Event description

Description

OCAD U CO and Strategyzer and partenering up to offer a unique two day course on Business Model Design and Value Proposition creation.

Over five million business people use the Strategyzer tools to reduce risk, develop a competitive advantage, and grow their business.

What You Get: You'll acquire the language, tools, and processes needed to...

  • Sketch your existing business model and value proposition
  • Assess against best practices
  • Map the environment and competition
  • Generate improvements and new models
  • Develop clear customer understanding
  • Reduce risk of failures through systematic testing
  • Implement in any business environment

How: By working through case studies, visually engaging examples and over a dozen hands-on exercises, you will learn how to create an invincible business model. This hands-on, limited-availability workshop, set in a unique venue with great food and coffee, is sure to be an invaluable learning experience.

Who Should Attend:

  • Senior executives
  • Strategists
  • Innovation managers
  • Entrepreneurs
  • Consultants or business coaches

    Anyone looking for hands-on tools to apply to their business models. We welcome participants at any level of experience with our methodology, from beginner to advanced.


Testimonials:
"Great class to take for anyone who develops ideas, products, processes or does process/product improvement. Also great for those who are considering starting their own company/product/service."
Irene Gelyk

"The Masterclass was a fantastic way to set the reset button on my planning and thinking and enable me to look at problem solving with fresh eyes. I also think this is a must for employee onboarding at the organization I work at."
Anna Tyndale

"If you are starting or changing your business to revise your business model, you need this class to do it right. If you're coming up with a new idea, you need this class as well! Unless you like wasting money."
Mark Becker

"If you want to be able to compete in five years, make sure you design your business model for the future. This class will show you how."
Dave Burnett

"The masterclass will help you convert fuzzy illusive concepts into embodied wisdom that change the way you work. Excellent quality everything – content, delivery, materials, food venue, and attendees. Goes way beyond the book."
Hyun-Duck McKay



Agenda:

Day 1 – Shared Language and Prototypes

9:00 – 11:00
The Business Model Canvas

  • Understanding what business models are and why they are important today
  • Exploring the Business Model Canvas — a systematic approach to working with business models

[ Coffee Break ]

11:30 – 12:30
Identifying Customer Jobs

  • Customer (Segment) Profiles: jobs to be done, pains, gains
  • Value (Proposition) Map: products and services, pain relievers and gain creators
  • Problem-solution fit and product-market fit

[ Lunch Break – Provided ]

13:30 – 15:30
Prototyping Business Models

  • Starting points for business model innovation
  • The value of napkin sketches
  • Discussing trigger questions

[ Coffee Break ]

16:00 – 17:00
Pitching Business Models

  • Constrained prototypes
  • How to pitch to your audience
  • Evaluating your business models


Day 2 – Test, Learn and Evolve

09:00 – 11.00
Talking to your Customers

  • Why do businesses fail?
  • Introduction to market testing: customer development

[ Coffee Break ]

11:30 – 12:30
Testing Business Models

  • MVPs: Minimum Viable Products
  • Extracting hypotheses from business models
  • The Sanity Test: testing the prototype numbers

[ Lunch Break ]

13:30 – 15:30
Where your Business Model Lives

  • The business model environment
  • Preparing for your future based on trends

[ Coffee Break ]

16:00 – 17:00
Re-inventing Business Models

  • Improve vs. invent
  • Challenges of business model innovation in (large) companies
  • Mapping company culture



Speaker: Alan Smith is co-founder of Strategyzer where he works to create the world’s most simple, practical, and effective business tools. He co-authored Value Proposition Design with Alex Osterwalder and Yves Pigneur, after designing Business Model Generation together. Selling over two million copies in 40+ languages, these tools have become the gold standard for value proposition design and business model innovation. He’s obsessed with business and helping people succeed with theirs.

Cancellation & refunds policy. This purchase is non-refundable. No refunds will be offered at any time for this event.

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Date and Time

Location

OCAD U CO Design Studio

130 Queens Quay East

Suite 4R

Toronto, ON M5A 3Y5

Canada

View Map

Refund Policy

No Refunds

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