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Business Masterclass: Building Brands in a VUCA World

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Manchester Metropolitan University Business School

Manchester

M15 6BH

United Kingdom

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Manchester Metropolitan University Faculty of Business and Law,

in partnership with CMI and Greater Manchester Chamber of Commerce,

announce our

Business Masterclass

by

Andy Rubin, Chairman, Pentland Brands Ltd

“Building Brands in a Volatile, Uncertain, Complex and Ambiguous (VUCA) World”


Who is Andy Rubin?

Andy Rubin, MA, MBA, is Chair of Pentland Brands Ltd. Andy is the third generation to lead the family’s brand management business. Andy read Law at Trinity College, Cambridge University and received an MBA from Harvard Business School. He is a Companion of the Chartered Management Institute and Vice President of the World Federation of the Sporting Goods Industry, an Honorary Professor at the Institute for Entrepreneurship and Enterprise Development at Lancaster University Management School and Chair of their Dean’s Council.

Programme

17.30 – 18.00 Registration and refreshments. Meet tutors, staff and other attendees over light refreshments.

18.00 – 18.15 Welcome from Dr Steven Rhoden, Head of Department for Marketing, Retail and Tourism, Faculty of Business and Law

18.15 – 19.15 Branding & Marketing Masterclass:Andy Rubin, Chairman, Pentland Brands Ltd

“Building Brands in a VUCA World”

Join an exciting one-off masterclass on branding and marketing with the Chairman of Pentland Brands Ltd. Pentland Brands is a UK based, private family owned brand management company, who are behind some of the world’s most well-known sports, outdoor and fashion brands. Pentland owns global brands Speedo, Canterbury, Berghaus, Ellesse and Mitre and is the footwear licensee for Lacoste, Ted Baker and kickers. The Group is the majority shareholder in JD Sports Fashion plc, a multichannel retailer in sports, outdoor and fashion operating 1,200 stores, Pentland employs 20,000 people and sells its products in 190 countries. During the masterclass you will learn about the importance of the 4P’s and more, brands, gaining consumer insight and operating in a VUCA world.

19.15 – 19.30 Question and Answer Session

19.30 – 20.00 Drinks - Buffet - Networking


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Manchester Metropolitan University Business School

Manchester

M15 6BH

United Kingdom

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