Business is Blooming Contest 2018

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Rockford, IL

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Business is Blooming is designed to encourage those who own/operate a business/organization to think about beautification and the opportunities they have to welcome guests and influence the values of Forest City Beautiful in our community.

Business is Blooming, a program of the Rockford Area Convention & Visitors Bureau/Forest City Beautiful, exists to build a culture of community involvement and visually appealing environments for our city. The program supports and acknowledges the positive values and efforts displayed by our business owners/operators to make Rockford a beautiful and enjoyable place to live, work, and play. Rewarding activity that strengthens civic pride is one of the vital links to long-term success in the Rockford Region.

2018 Geographic Area - Businesses/Organizations in the following areas are invited to enter the contest! The area will expand in the future!

  • River District Association
  • Midtown District
  • Coronado Haskell Neighborhood

2018 Contest Participation:

  • Businesses or organizations; owner, operator, or business property owner
  • Registration is required, and is free.
  • All businesses/organizations that register will be allowed to participate.
  • Businesses or organizations can be nominated.

Judging Categories:

  • 4 Categories, defined by number of employees; 1 winner for each category.
  • Small Businesses (1-10 employees)
  • Medium Businesses (11-25 employees)
  • Large Businesses (26+ employees)
  • Restaurant Outdoor Dining Area

Judging Criteria:

  • Well-maintained landscaping – trimmed and weed-free
  • No litter around entire perimeter (fence line, tree line, sidewalk, parking lot)
  • Well-maintained façade, and graffiti-free exteriors
  • Well-maintained hardscape – lighting, benches, walkways, signage, fences, etc.
  • WOW factor – impressive overall first impression or impact:
  1. Neat, tidy walkways and parking lot
  2. Clean windows
  3. Overall cleanliness
  4. Attractiveness, e.g. flowers/plants, fresh paint, etc.
  5. Inviting signage
  6. Creative exterior, e.g. colors, design, signage
  7. Exterior music


  • One winner for each of the four categories.
  • Qualifying participants receive an FCB Window Cling (given to them on judging day).
  • Winners receive: 1.) a trophy; 2.) an FCB Business of Distinction window cling, and 3.) a business promo prize package:
  1. Included in RACVB’s The Rock River Times Advertorial
  2. Included in a customized e-blast to RACVB stakeholder list
  3. Included in a boosted Facebook post
  4. Individual Business Video Featurette

About Forest City Beautiful:

Contact Info:

Bea Miller, RACVB


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Rockford, IL

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