Business Intelligence 101: Why Being "Data Driven" Matters

Are you looking for a way to accelerate and improve decision making in your business? Perhaps you want to optimize internal business processes or increase operational efficiency? Maybe you’re thinking about driving new revenues or looking to gain competitive advantages over business rivals? Or you’re more interested in identifying market trends and spotting business problems that need to be addressed?

Essentially, if you are looking for a way to gain actionable insights from your data and to speed up your data extraction process, a BI solution is what you need. The capabilities of an analytics and BI solution go beyond what you may realize but we’re here to tell you why you need one. This presentation prepares participants with skills and tools to take back to their workplace. This includes KPI's to better understand business and employees, why data matters, how data can be used for strategic business decisions, including predictive analytics and trends in those decisions, and how to visualize or utilize specific data.

In this session, you can expect to learn:

• The purpose of data to businesses and how it affects them

• What data (front office, back office, CRM, financial, HR, etc.) exists and why it matters

• The current metrics/KPI’s businesses should be tracking (more specifically focused on Sales, Finance, HR, D&I, etc.)

• How data and near real-time analytics lead to more strategic business decisions

• Where data can take the company as a whole through automating their reporting and driving their business processes through analytics

Melissa Acton-Buzard, CEO at Chameleon Technologies, Inc., has a unique approach to data analytics that produces superior results. Chameleon Technologies, Inc. provides strategic data insights with competitive strategy for world-class business management. As a data services expert, Melissa empowers agencies with data-driven insights and ad-hoc reporting by turning raw data into meaningful insights. Using visual data analytics, she proves how business intelligence can help you make better and informed business decisions.