$20 – $80

Business Development & Partnerships: Advice from Experts

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Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

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No Refunds

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“The thing that makes business development fascinating is that the best deals have never been done before. There’s no template, no cookie cutter grind-it-out approach to making it work. This is why most organizations are so astonishingly bad at it.” - Seth Godin

Business development and partnerships are all about expanding growth opportunities for your startup. When done correctly, they can be a huge driver of growth for early-stage startups, all while providing value to partners and consumers. But, without strategic planning, specific goals and the right incentives, BD and partnership deals can become an enormous waste of time.

How should early stage startups be approaching business development and partnerships? Is there an argument for punting on BD strategy and focusing on sales or marketing? Or does BD have value from Day 1? What kind of assets or resources can a young company bring to a partnership deal? We'll ask our panelists these questions and cover topics like

  • Developing & implementing a business development strategy
  • Identifying the right partners and building relationships
  • Aligning incentives
  • Negotiating strategies
  • Aligning business development with sales, marketing, and other teams
  • Hiring for BD & partnerships


About the panelists

  • Tory Marlin is the VP of Brand for Finn by Chase, an all-mobile bank with built-in money management tools. Her work is focused on changing the way young people think about and manage their money. She hopes to change the conversation about saving to a more positive one, giving the "starter" segment of Gen Z & millennial customers the tools they need to make money management a joyful experience. Tory's previous work experience spans custom content, experiential marketing, influencer marketing, and new product development. Most recently at PopSugar, she led the strategy for more than $8MM in revenue, growing the PopSugar brand influence specifically in the health and wellness space and in experiential programming. Previously, Tory was on the founding team of #BUILTBYGIRLS, Oath's social impact brand aimed at giving young women the tools to pursue careers powered by technology.
  • Michelle Finizio is the Chief Revenue Officer & Head of Partnerships of FounderMade, a platform that takes consumer discovery to the next level, helping entrepreneurs everywhere scale their business through thought leadership, investment, distribution and high-impact marketing initiatives. Prior to this, she was the program lead at XRC labs, where she launched the first XRC Labs cohort. She managed and supported program operations, the mentorship network, demo day, sponsor and investor relations, and portfolio company’s operations, staffing, and program needs.
  • Kristin Ross, SVP Corporate Sales & Partnerships at S’well, a company that makes fashionable hydration accessories that look great and do good. Ross specializes in identifying and building long term relationships with high profile accounts to secure strategic partnerships that will support the overall brand strategy. Swell's most recent partnership is with Links Unlimited, naming them the exclusive supplier of S'well bottles to the wholesale industry. Prior to S'well, Ross was the Director of Corporate Partnerships for North America at FFP Group. There, she successfully delivered and drove sales development of the Corporate Sales and Wholesale Channels for both Links of London and Folli Follie.


Schedule

6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking


About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.


Our partners

Reonomy is leveraging the power of data and technology to transform the world’s largest asset class - commercial real estate. By structuring the world of property, people and company data we’re able to deliver actionable insights to our customers.

Headquartered in New York, Reonomy has raised ~$70 million from top investors, including Sapphire Ventures, Bain Capital, Softbank and Primary Ventures. Our clients represent the biggest names in CRE, including Newmark Knight Frank, Cushman & Wakefield, Tishman Speyer and WeWork. We've also received accolades such as the "100 Best Places to Work" by BuiltIn NYC and CB Insights' "The Top Fintech Startups of 2018."

If you’re excited by growth, innovation and the ability to shape one of the biggest markets, join us as our journey is just beginning! Learn more about us here.

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.




Audio transcripts, videos and photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos and photos may be used for promotional or marketing purposes.

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Date and Time

Location

Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

View Map

Refund Policy

No Refunds

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