Business Development for Beginners: Find your Product Solution, Name, and Funding (Online Class)
Tuesday, October 8, 2013 from 4:00 PM to 5:00 PM (EDT)
Business Development for Beginners: Problem, Market, and Customer Analysis (Online Class)
Tuesday, October 8th from 4:00 - 5:00 pm EST
Brian Scordato, Founder, Find Your Lobster
Users love products that solve problems. In the product development process, after you’ve validated your problem statement, it’s time to envision the product that will be the solution to the problem. In this class, Brian will guide you through that process as well as teach you strategies for naming and seeking funding for your startup.
Identify the core solution to your business hypothesis
Find and evaluate sources of funding
- Choose the best name for your startup
Brian Scordato is the founder of Find Your Lobster, his second funded startup. He also serves as EIR at Mayday-Mayday-Mayday, a branding and creative consultancy. Prior to those ventures, Brian spent time on the other side of the table working with Johnson & Johnson’s Venture Capital arm, JJDC. He has also consulted for a number of social startups and worked in Capital Markets at Thomson Reuters. Brian has an MBA from UNC’s Kenan-Flagler Business School and a BA from Union College, where he is the 7th all-time leading scorer for their basketball team. Brian lives in New York City.
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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.