$39 – $49

Business Bootcamp: Brand Positioning with Scott Seidewitz

Event Information

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Location

Location

WeWork Hollywood

1601 Vine Street

6th Floor

Los Angeles, CA 90028

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Led by Scott Seidewitz, Founder & Principal at The Seidewitz Group, attendees will learn best practices for building a positioning strategy that will drive demand for your brand or company. How do you gain valuable insights or begin to understand the mind of your customer? How do you offer value in your offering that motivates people to engage with your brand? How do you develop a strategy that drives execution? What gives your customers a "Reason to Believe?"


This in-depth workshop will provide attendees the skills to:

  • Develop a Positioning Strategy

  • Principles for Effective Positioning & Messaging

  • Creating a Positioning Structure

  • Define Brand Benefits

  • Marketing Execution of Brand Positioning Strategy


Attendees who have a new product launch coming up or have a brand to reposition, are encouraged to bring it to the workshop and be prepared to work on it in this interactive, open session with Scott.


Please Note: This event is geared more toward mid-career marketing professionals, business leaders, and executive-level marketers.


Business Bootcamp is an interactive workshop series led by experienced professionals in each field to help develop your hard skills. Through this event series, you'll be equipped with the tools and tactics necessary to make a positive impact on your business or company. Ready to try something new? Attend one or attend them all but whatever you do, get in good business shape with this informative Bootcamp brought to you by the American Marketing Association Los Angeles.


About the Speaker:

A graduate of MIT, an ex-P&G branding expert and a former political activist, Scott has never shied away from challenging the conventional wisdom. With a sharp business perspective and deep understanding of market research best practices, Scott specializes in showing how conventional research often stifles innovation and growth. He offers business leaders provocative new approaches to using customer insights to drive business results.

One of the key areas where Scott has innovated is in applying the science of memory and motivation to marketing. Highlighting systematic imperfections in memory formation and recall, Scott shows how consumers often don’t know the reasons for their own behavior—even when they think they do. The Seidewitz Group’s applied neuroscience techniques are designed to overcome these imperfections and identify the true, often unstated drivers of purchase behavior.


About the Venue:


WeWork is revolutionizing the way people and companies work. Get flexible workspaces, agile services, and leading technologies to move your business forward. Whether you’re an established enterprise or a growing startup, discover spaces that inspire your people’s most meaningful and impactful work. Workspace is our craft. From focused offices to personalized headquarters, we bring 10 years of design and operational expertise to create soulful spaces that match your needs.

FAQs

I'm an AMA member, how do I get access to the Advanced Presale for my discounted ticket?

Current and active AMA members can access heavily discounted tickets during the Advanced Presale. To gain access, simply enter the phone number that you used during AMA membership registration where you see ENTER PROMOTIONAL CODE on the ticket page and you will unlock the advanced presale.


I'm having difficulty securing my Advanced Presale ticket, what do I do?

Please contact us at info@amalosangeles.org

What are my transportation/parking options for getting to and from the event?

Parking is available at $10 for after-hours parking in the building, with the entrance located on Selma. Metered street parking is also available in the area.


I'm interested in sponsoring the event, who do I get in contact with?

If you or your company are interested in sponsorship opportunities, please contact our strategic partnership team at: partner@amalosangeles.org

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Date and Time

Location

WeWork Hollywood

1601 Vine Street

6th Floor

Los Angeles, CA 90028

View Map

Refund Policy

No Refunds

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